# Cinema Audience-Policing Ninjas Morphsuits Help Bust Noisy People at the Prince Charles Theatre By Nikki Taylor | Published 2012-09-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/prince-charles-theatre References: [odditycentral](http://www.odditycentral.com/funny/cinema-uses-volunteer-ninjas-to-silence-rude-moviegoers.html) & [entertainment.time](http://entertainment.time.com/2012/09/14/ninjas-keep-noisy-theater-goers-in-line/) For those people who enjoy leaving their phones on during a movie, London's Prince Charles Cinema has recruited volunteers to dress up in [black Lycra 'Morphsuits'](https://www.trendhunter.com/trends/ninja-suits) to blend in with the dark and hunt for noisemakers. Morphsuits are full-body spandex that cover you from head to toe. You are able to breathe and see through them just fine, but nobody is able to see you, presenting a perfect opportunity for sneaking around, acting a fool or just creating a scene in a public place. The founder of Morphsuits, Greg Lawson, suggested having people dress up in the all-black suits to control noise at the Prince Charles Cinema as a marketing idea and it took off. The volunteers, deemed "[Cinema Ninjas](https://www.trendhunter.com/trends/cinema-screen-lamp)" due to their camouflaged suits and unexpected appearance, hide in the dark corners of the cinema and wait until the movie has started. Once they hear the un-welcomed chatter of mouthy patrons, or the annoying buzzing of a cell phone they take flight, zoning in on the target and giving them a startling/extremely comical warning. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Bizarre](https://www.trendhunter.com/bizarreworld) ## Key Themes ### Why This Trend Is Growing - **Stealth Marketing:** Using disguised volunteers to control noise in public spaces presents an opportunity for stealth marketing campaigns. - **Immersive Experiences:** The use of volunteers wearing full-body spandex suits to monitor and enforce noise levels adds an element of immersive experience for cinema-goers. - **Audience Engagement:** Incorporating interactive elements like cinema ninjas can enhance audience engagement and create a unique cinema experience. ### Industries Being Reshaped - **Film Exhibition:** Film exhibition companies can explore incorporating similar audience-policing techniques to improve the cinema experience and maintain a quiet environment. - **Marketing and Advertising:** Companies in the marketing and advertising industry can utilize stealth marketing techniques through disguised volunteers for attention-grabbing campaigns. - **Event Planning:** Event planning companies can consider incorporating immersive experiences like disguised volunteers to create memorable and engaging events. ## Related on Trend Hunter - [Optimized Movie-Goer Jackets](https://www.trendhunter.com/trends/snack-jacket.md) - [Cinema-Themed Bat Boxes](https://www.trendhunter.com/trends/bat-boxes.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md) - [Soundproof Microphone Masks](https://www.trendhunter.com/trends/the-phasma.md) - [Magic Trick Popcorn Buckets](https://www.trendhunter.com/trends/cinemark-popcorn-bucket.md) - [Future-Focused Air-Filtering Suits](https://www.trendhunter.com/trends/voice-in-sight.md) - [Anti-Theft Phone Cases](https://www.trendhunter.com/trends/unsnatchable-phone-case.md) - [Glowing Movie Campaign Murals](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural.md) - [ADHD-Friendly Movie Theaters](https://www.trendhunter.com/trends/cinema-for-adhd.md)