# Bypassing Record Stores The Prince '20Ten' Album is a Freebie in Print Magazines & Newspapers By TheSilverShark | Published 2010-07-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/prince-bypasses-record-stores References: [viacomit.net](http://viacomit.net/2010/06/30/prince-20ten-for-free-in-europe/) & [prince.org](http://prince.org/) Music mainstay Prince has committed to release '20Ten,' his new album, as a complimentary giveaway with European print magazines and newspapers. Courrier International in France gets '20Ten' on July 8, while the UK's Daily Mirror and Daily Record and Belgium's Het Nieuwsblad will release the album on July 10. Rolling Stone Germany must wait until July 22. As Trend Hunter reported in 2007, Prince promoted 'Planet Earth' in a similar fashion by giving the album away via the Sunday UK Mail newspaper. It remains to be seen how Prince will release '20Ten' in other international markets. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Complimentary Album Releases:** Artists releasing albums for free with print magazines or newspapers. - **Print Media Giveaways:** Print media outlets using free album giveaways as a tactic to boost sales and readership. - **Celebrity Marketing Stunts:** Celebrities using unconventional marketing tactics to promote their products or releases. ### Who This Affects Most - **Music:** The music industry has the opportunity to explore new methods of album promotion and distribution through free print media giveaways. - **Publishing:** Print media outlets can explore new ways to boost sales and readership by partnering with artists to offer complimentary giveaways. - **Marketing:** Innovative marketing firms can assist celebrities and companies in devising and executing unconventional marketing strategies. ## Related on Trend Hunter - [Delivery Service Record Releases](https://www.trendhunter.com/trends/deliveroo-and-aj-tracey.md) - [Limited Mini Collab Vinyls](https://www.trendhunter.com/trends/mini-wax-tracks1.md) - [Music-Legend-Inspired Overnight Stays](https://www.trendhunter.com/trends/purple-rain-house.md) - [Rapper-Backed Happiness Journals](https://www.trendhunter.com/trends/the-3x-happier-journal.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Mineral Water Vinyl Releases](https://www.trendhunter.com/trends/hard-seltzer-vinyl.md) - [DIY Digital Music Systems](https://www.trendhunter.com/trends/record-factory.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Music Magazine Cover NFTs](https://www.trendhunter.com/trends/rolling-stone.md)