# Spreadable Mature Cheese Products Primula Signature Blend Mature Cheddar Cheese is Easy to Enjoy By Michael Hemsworth | Published 2023-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese References: [foodbev](https://www.foodbev.com/news/primula-introduces-new-spreadable-cheese-flavour/) & [primula](https://primula.co.uk)  The [Primula Signature](https://www.trendhunter.com/trends/primula-perfectly-plant) Blend Mature Cheddar Cheese is a new addition to the brand's spreadable cheese product range that's perfect for elevating any recipe or snack with a touch of sharp cheese flavor. The product from the [Kavli Group](https://www.trendhunter.com/trends/primula-cheddar-chorizo-squeezy-cheese)-owned brand in the UK is characterized by its intense, creamy profile that will satisfy British consumers with a penchant for sharp cheese. The product is also high in calcium, while also being gluten-free and suitable for vegetarians. Priced at £1.85, the cheese comes packaged in tubes and is arriving at [Sainsbury's](https://www.trendhunter.com/trends/seriously-spreadable-black-pepper). Brand Communications Manager Gareth Watson spoke on the Primula Signature Blend Mature Cheddar Cheese saying, "Designed for everyday use, our new flavour adds a touch of luxury to the customer’s daily meals and snacks, capable of elevating breakfast, lunch and dinner meals with a delicious cheese spread." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 72% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spreadable Mature Cheese Products:** The trend of spreadable mature cheese products is disrupting the traditional cheese market by offering a convenient and flavorful option for consumers. - **Intense and Creamy Profiles:** The trend of intense and creamy cheese profiles is creating new opportunities for cheese brands to satisfy consumers' desire for bold and indulgent flavors. - **High Calcium and Special Dietary Requirements:** The trend of high calcium and special dietary requirements in cheese products is driving innovation in the industry to cater to the needs of health-conscious and vegetarian consumers. ### Industries Being Reshaped - **Cheese Products:** The cheese products industry is experiencing disruption as spreadable mature cheese products gain popularity among consumers. - **Food Packaging:** The food packaging industry has the opportunity to create innovative and convenient packaging solutions for spreadable mature cheese products in tubes. - **Grocery Retail:** The grocery retail industry is being influenced by the introduction of spreadable mature cheese products, as they become available in major supermarkets like Sainsbury's. ## Related on Trend Hunter - [Squeezable High-Protein Cheeses](https://www.trendhunter.com/trends/primula-cheese-products.md) - [Squeezable Sausage-Infused Cheeses](https://www.trendhunter.com/trends/primula-cheddar-chorizo-squeezy-cheese.md) - [Squeezable Plant-Based Cheeses](https://www.trendhunter.com/trends/primula-perfectly-plant.md) - [Whipped Spreadable Cheese Products](https://www.trendhunter.com/trends/meiji-spreadable-matured-cheese-blend.md) - [Whipped Cheddar Cheese Spreads](https://www.trendhunter.com/trends/whipped-cheddar.md) - [Peppery Spreadable Cheese Products](https://www.trendhunter.com/trends/seriously-spreadable-black-pepper.md) - [Spreadable Dutch Cheeses](https://www.trendhunter.com/trends/leerdammer-original-spreadable.md) - [Appetizer-Flavored Cheeses](https://www.trendhunter.com/trends/primula-pigs-in-blankets.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md)