# Squeezable Protein-Rich Cheeses Primula Protein Offers 24-Grams of Protein Per Pack By Michael Hemsworth | Published 2026-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/primula-protein References: [grocerytrader](https://grocerytrader.co.uk/primula-launches-first-high-protein-sku-to-tap-into-demand-for-functional-snacking/) & [primula](https://primula.co.uk)  [Primula](https://www.trendhunter.com/trends/primula-perfectly-plant) Protein is the squeezable cheese brand's latest product for its portfolio that taps into demand for protein-rich food options with a convenient twist. The product boasts a smooth, squeezable cheese profile that comes packaged in a tube to allow for easy portioning into a recipe or onto bread. The cheese features 24-grams of protein per pack, which is communicated clearly through bold branding to help catch the attention of shoppers this season. The product will make its market debut exclusively at [Sainsbury's](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese) in the UK starting April 22, 2026 in 140-gram tubes priced at £2.20. Primula [NPD](https://www.trendhunter.com/trends/primula-carolina-reaper) Manager Lindsey Simpson spoke on Primula Protein saying, "Data shows that protein cheese isn’t replacing existing purchases, it’s driving additional spend within the category, as shoppers differentiate between functional and indulgent occasions with which to enjoy cheese. Primula Protein is set to meet the surging demand for convenient, high protein snacking, attracting younger, health conscious consumers and positioning the category for growth.” ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 67% | Activity: 81% | Freshness: 73% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Squeezable High-protein Snacks:** A surge in tube-based, protein-forward snacks signals potential for format-driven products that combine portability with macro-focused nutrition for younger, health-conscious consumers. - **Functional-focused Packaging:** Packaging designed for portion control and recipe integration is creating openings for formats that deliver convenience and measurable nutritional benefits in everyday use. - **Bold Health-centric Branding:** Prominent on-pack protein claims and design-forward branding are reshaping purchase triggers, enabling products that prioritize clear functional messaging over traditional indulgence cues. ### Sectors Adopting This - **Dairy and Alternative Proteins:** Shifts toward high-protein dairy and plant-based formulations are enabling novel product lines that capture protein-seeking consumers without sacrificing familiar textures or taste profiles. - **Retail Private Label:** Supermarket exclusives and value-led private labels are positioned to introduce competitive, format-innovative offerings that drive incremental category spend through targeted functional positioning. - **Foodservice and On-the-go:** Demand for portable, protein-rich components is opening pathways for foodservice operators and grab-and-go providers to incorporate squeezable, portion-controlled ingredients into menu and single-serve concepts. ## Related on Trend Hunter - [Gut-Friendly Protein Cheeses](https://www.trendhunter.com/trends/babybel-pro.md) - [High-Protein Cottage Cheese](https://www.trendhunter.com/trends/highprotein-cottage-cheese.md) - [Layered Cottage Cheese Snacks](https://www.trendhunter.com/trends/protein-cottage-cheese.md) - [Rapidly Growing Protein Bars](https://www.trendhunter.com/trends/sprouts-farmers-markets.md) - [Plant Protein Cheese Slices](https://www.trendhunter.com/trends/hard-cheese-slices.md) - [Protein-Driven Cheese Snacks](https://www.trendhunter.com/trends/protein-cheese-sticks.md) - [Protein Cottage Cheeses](https://www.trendhunter.com/trends/cottage-cheese-range.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md) - [High-Protein Cheeses](https://www.trendhunter.com/trends/high-protein-cheese.md)