# Squeezable Sausage-Infused Cheeses Primula Cheddar & Chorizo Squeezy Cheese is Limited-Edition By Michael Hemsworth | Published 2024-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/primula-cheddar-chorizo-squeezy-cheese References: [foodbev](https://www.foodbev.com/news/primula-debuts-limited-edition-cheddar-and-chorizo-squeezy-cheese/) & [primula](https://primula.co.uk)  Primula Cheddar & Chorizo Squeezy Cheese is a new offering from the [Kavli Group](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese)-owned dairy brand crafted to provide consumers with a delicious yet easy way to elevate their favorite recipes. The product is crafted with the brand's [creamy cheddar cheese](https://www.trendhunter.com/trends/seriously-spreadable-black-pepper) along with real pieces of [chorizo sausage](https://www.trendhunter.com/trends/smoky-chorizo-slow-roasted-red-pepper-quiche) to give any recipe a cheesy flavor with notes of meat throughout. The limited-edition product is making its way to Iceland locations in the UK where shoppers can pick it up for £1.85 per tube. The cheese is arriving in celebration of the brand's 100th anniversary. Head of Marketing at Kavli Lisa Thornton spoke on the Primula Cheddar & Chorizo Squeezy Cheese saying, "Cheese & Chorizo is a testament to our commitment to excellence in finding the very best taste combinations, driven by consumer appeal, as well as our passion for delivering cheesy goodness." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 38% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cheese-infused Products:** Opportunity for dairy brands to experiment with unique flavor combinations in convenient, squeezable formats. - **Limited-edition Food Offerings:** Potential for brands to create excitement and drive sales through exclusive, time-sensitive product launches. - **Anniversary Celebratory Products:** Space for brands to commemorate milestones with special edition items that resonate with consumers. ### Who This Affects Most - **Dairy:** Innovation potential for dairy companies to innovate with unexpected ingredient pairings that offer convenience and flavor. - **Retail:** Possibility for retailers to capitalize on limited-edition products to attract customers and create buzz in-store. - **Food Manufacturing:** Room for food manufacturers to leverage celebratory occasions for product launches that tap into consumer nostalgia. ## Related on Trend Hunter - [Squeezable High-Protein Cheeses](https://www.trendhunter.com/trends/primula-cheese-products.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md) - [Spreadable Mature Cheese Products](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese.md) - [Appetizer-Flavored Cheeses](https://www.trendhunter.com/trends/primula-pigs-in-blankets.md) - [Squeezable Plant-Based Cheeses](https://www.trendhunter.com/trends/primula-perfectly-plant.md) - [Whipped Cheddar Cheese Spreads](https://www.trendhunter.com/trends/whipped-cheddar.md) - [Festive Celebration Cheese Products](https://www.trendhunter.com/trends/ilchester-cheeses.md) - [Flavor-Infused Cheddar Cheeses](https://www.trendhunter.com/trends/sartori-cheese.md) - [Cheese Dip Cracker Snacks](https://www.trendhunter.com/trends/primula-cheese-dippers.md)