# Spreadable Burger Cheeses Primula Burger Cheese Creates an Authentic Burger Taste By Michael Hemsworth | Published 2021-09-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/primula-burger-cheese References: [foodbev](https://www.foodbev.com/news/kavli-group-launches-limited-edition-primula-burger-cheese-spread/) & [kavli](https://www.kavli.com) The Primula Burger Cheese is being launched in the UK by the Norway-based brand Kavli to provide consumers with an authentic [burger taste experience](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger). The product comes in a tube and features a [spreadable texture](https://www.trendhunter.com/trends/meiji-spreadable-matured-cheese-blend) that can be easily applied to a burger to create a deliciously cheesy flavor experience. The limited-edition cheese will join the brand's existing lineup of cheese tube spreads including Original Cheese, Cheese 'n' Jalapeño, and Cheese 'n' Chive. [Kavli UK](https://www.trendhunter.com/trends/primula-cheese-products) Head of Marketing Lisa Thornton spoke on the new Primula Burger Cheese saying, "…we’ve seen an increase in demand for new flavours, which we’ve been exploring through our limited-edition offering. With its authentic taste, Burger Cheese provides a big opportunity for retailers to attract new users.” ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Burger Cheese Spreads:** The trend of spreadable cheese for burgers presents an opportunity for companies to introduce new cheese flavors and packaging formats. - **Limited-edition Offerings:** The popularity of limited-edition cheese tube spreads suggests that companies can create a buzz and attract new customers by introducing new and exciting flavors for a limited time. - **Authentic Taste Experiences:** The demand for authentic burger taste experiences presents an opportunity for companies to innovate with cheese flavors that complement and enhance the burger-eating experience. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturers can experiment with new cheese flavors and packaging formats to create unique burger cheese spread products that appeal to consumers. - **Retail:** Retailers can attract new customers by offering limited-edition cheese tube spreads and showcasing the latest burger cheese spread trends. - **Food Service:** Restaurants and fast-food chains can offer a distinct and memorable burger eating experience by sourcing and using innovative cheese spreads and flavors. ## Related on Trend Hunter - [Squeezable High-Protein Cheeses](https://www.trendhunter.com/trends/primula-cheese-products.md) - [Spreadable Mature Cheese Products](https://www.trendhunter.com/trends/primula-signature-blend-mature-cheddar-cheese.md) - [Squeezable Sausage-Infused Cheeses](https://www.trendhunter.com/trends/primula-cheddar-chorizo-squeezy-cheese.md) - [Squeezable Plant-Based Cheeses](https://www.trendhunter.com/trends/primula-perfectly-plant.md) - [Appetizer-Flavored Cheeses](https://www.trendhunter.com/trends/primula-pigs-in-blankets.md) - [Extra-Spicy Squeezable Cheeses](https://www.trendhunter.com/trends/primula-carolina-reaper.md) - [Whipped Cheddar Cheese Spreads](https://www.trendhunter.com/trends/whipped-cheddar.md) - [Scottish Cheddar Burgers](https://www.trendhunter.com/trends/seriously-cheese-burgers.md) - [Truffle-Infused Brie Cheeses](https://www.trendhunter.com/trends/president.md)