# Dynamic Shape-Shifting Dresses Adobe is Leveraged to Create the Primrose Dress By Amy Duong | Published 2024-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primrose-dress References: [designtaxi](https://designtaxi.com/news/426252/Adobe-s-Shape-Shifting-Dress-Dazzles-At-Runway-Debut-At-New-York-Fashion-Week/) & [adobe.prf.hn](https://adobe.prf.hn/click/camref:1100lr4u5/destination:https://blog.adobe.com/en/publish/2024/02/11/christian-cowan-adobe-primrose-new-york-fashion-week)  Adobe's Primrose Dress stole the show when it was unveiled on the [runways](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) for the first time made in collaboration with designer Christian Cowan. It was part of Project Primrose and made its debut last year at [Adobe MAX](https://www.trendhunter.com/trends/barbie-signature-2024-holiday-doll) with a design that [shape-shifts in real-time](https://www.trendhunter.com/trends/pixelated). It changes before viewers' eyes and this is made possible with the laser-cut polymer dispersed liquid crystal 'petals' that go through patterns within a matter of milliseconds. Cowan explains, “The true technological craftsmanship that has gone into this piece is mind-boggling. And the simplicity you are left with is so seamless, you’d never know the layers upon layers of boning, satin, cable work, motherboards, transmitters, and polymers scales that are all at play. The best part about the job I have is to be able to dream, and then make those dreams a reality, this was exactly that.” Image Credit: Adobe ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 66% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Dynamic Shape-shifting Fashion:** Opportunity for fashion designers to incorporate shape-shifting technology into their designs and create visually stunning garments. - **Real-time Design Transformations:** Potential for software developers and designers to collaborate and create interactive fashion that changes patterns and shapes in real-time. - **Technological Craftsmanship in Fashion:** Emerging opportunity for fashion-tech fusion, where advanced materials and electronics can be seamlessly integrated into garments. ### Who This Affects Most - **Fashion Design:** Fashion designers can explore the potential of shape-shifting technology and push the boundaries of traditional garment design. - **Software Development:** Software developers can develop innovative tools and software that enable real-time design transformations in the fashion industry. - **Fashion-tech Fusion:** Fashion-tech companies can focus on combining advanced materials and electronics to create technologically advanced and visually striking garments. ## Related on Trend Hunter - [Experimental Programmable Clothing](https://www.trendhunter.com/trends/programmable-clothing.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Biodesign-Backed Dresses](https://www.trendhunter.com/trends/gozen-x-beymen.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [AI-Powered Fashion Design Platforms](https://www.trendhunter.com/trends/make-the-dot.md)