# Hillside Streetwear Lookbooks The Primitive 2013 Spring Collection Sheds Layers By Katie Pagnotta | Published 2013-02-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primitive-2013 References: [hypebeast](http://hypebeast.com/2013/2/primitive-2013-spring-lookbook) & [primitiveshoes](http://www.primitiveshoes.com/home) The Primitive 2013 Spring collection is a descent from darkness and walks toward the light. The Primitive lookbook takes to the hills and offers a full scope of tree-laden scenes accompanied by models rocking the latest streetwear fashions. Primitive is a contemporary streetwear label that relies heavily on its brazen logos and bold typography to attract consumers. The label understands proportion and has mastered graphic alignment. Highlights from the sensational spring collection include its 'Beasts Of The Blvd' t-shirt, a sick cursive logo hoodie, two-toned snapbacks and custom denim made in Los Angeles. The full collection is available for purchase online. The Primitive 2013 Spring lookbook is light, airy and shows off the sleek logo-centric collection with ease. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Logo-centric Streetwear:** There is an opportunity for brands to create unique visual branding that emphasizes logos and typography in their streetwear collections. - **Outdoor-inspired Fashion:** The popularity of outdoor-inspired fashion provides an opportunity for businesses to create streetwear collections that incorporate elements of nature and the great outdoors. - **Custom Denim:** There is an opportunity for businesses to create custom denim pieces that appeal to consumers looking for unique designs and quality materials. ### Sectors Adopting This - **Fashion:** The fashion industry can capitalize on the rise of streetwear by emphasizing logos, outdoor-inspired designs, and quality custom denim. - **Apparel:** Apparel companies can offer streetwear collections that incorporate elements of nature and custom denim to appeal to consumers. - **E-commerce:** There is an opportunity for e-commerce retailers to provide a platform for streetwear brands that specialize in unique visual branding, outdoor-inspired fashion, and custom denim designs. ## Related on Trend Hunter - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Seasonal Change Spring Fashion](https://www.trendhunter.com/trends/transition-collection.md)