# Cheeky Urbanwear The Primitive 2010 Spring Collection Bears It All For This Season By Alex Scott | Published 2010-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primitive-2010-spring-collection References: [hypebeast](http://hypebeast.com/2010/03/primitive-2010-springsummer-lookbook/) & [primitiveshoes](http://www.primitiveshoes.com/) The Primitive 2010 Spring Collection features a selection of [comfort clothing](https://www.trendhunter.com/trends/lazy-daze-collection) including a range of hats, branded tees and sweat shirts. If you're looking at keeping it basic this summer but still want a bit of flavor, you can't go wrong with the Primitive 2010 Spring Collection. Their [simple designs](https://www.trendhunter.com/trends/stein) offer nothing that is over-the-top, yet they won't just get lost in the crowd either. **Implications** - Since [urban-based consumers](https://www.trendhunter.com/trends/picnic-collection) live such fast-paced lifestyles, they often have little time to relax. These customers yearn for fashions that will provide comfort as well as style so they can feel relaxed while working. Companies can cater to this busy demographic by designing fashions which prioritize comfort. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 64% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Comfy Urbanwear:** Designing urbanwear with a focus on comfort for busy consumers. - **Simplicity in Style:** Creating stylish clothing with simple, basic designs that don't get lost in the crowd. - **Flavored Basics:** Adding a touch of flavor to basic, comfortable clothing for urban-based consumers. ### Where This Applies - **Fashion:** The fashion industry can design urbanwear that prioritizes comfort while maintaining style. - **Retail:** Retail businesses can cater to urban-based consumers by offering comfortable yet stylish clothing options. - **Marketing:** Marketing teams can target busy urban-based consumers by advertising the comfort and simplicity of urbanwear. ## Related on Trend Hunter - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Utility-Inspired Apparel Lines](https://www.trendhunter.com/trends/khakis.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)