# Smoothing Rose Skincare Touch In Sol's Priming Water Boasts Bulgarian Rose Oil & Rose Water By Laura McQuarrie | Published 2018-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/priming-water References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Kbeauty_brand_Touch_In_Sol_harnesses_power_of_Bulgarian_rose_for_newest_launch/148922) & [touchinsol-us](https://touchinsol-us.com/) Korean beauty brand Touch In Sol is expanding its 'No Poreblem' range with the No Poreblem Priming Water, which prominently features both Bulgarian rose oil and rose water. The new skincare product is also enhanced with niacinamide for the benefit of moisturizing the skin and evening out its tone. The versatile priming water has the potential to be used as both the first step in one's skincare routine and the last step of applying makeup, as the product boasts a [smoothing, blurring effect](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer). Additionally, the [rose priming water](https://www.trendhunter.com/trends/ultra-blur) can be combined with other products of one's choosing, such as moisturizers, CC creams, foundations or even cream blushes. Fragrant, beautifying rose has been a popular skincare ingredient for many years but a new wave of rose-inspired and [rose-infused products](https://www.trendhunter.com/trends/sol-de-janeiro-unveils)—like drinkable rose water and rose quartz rollers—are creating new associations between beauty and well-being in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 8% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Rose Water Skincare:** The trend towards rose-infused skincare products is disrupting the traditional market for skincare solutions. - **Versatile Priming Water:** The rise of priming waters with multiple uses is creating opportunities for disruption in the beauty industry. - **Beauty-wellness Connection:** The growing trend of associating beauty with overall wellness is creating opportunities for innovative products with a holistic approach. ### Where This Applies - **Skincare:** The skincare industry can take advantage of the trend towards rose-infused products to differentiate themselves and appeal to the wellness-conscious consumer. - **Beauty:** Beauty companies can create multi-functional products like priming waters to disrupt traditional skincare routines and appeal to the time-starved consumer. - **Wellness:** Wellness companies can expand into the beauty industry by developing holistic products that cater to the trend of associating beauty with overall well-being. ## Related on Trend Hunter - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Waterless Skin Tints](https://www.trendhunter.com/trends/skin-tint-serum.md) - [Vegan Rose-Infused Serums](https://www.trendhunter.com/trends/rose-pdrn-serums.md) - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Rose Petal-Infused Facial Toners](https://www.trendhunter.com/trends/rose-petal-facial-toner.md) - [Arab-Inspired Jelly Face Mists](https://www.trendhunter.com/trends/aiza-cloud-burst.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md)