# Coconut Oil-Free Priming Moisturizers First Aid Beauty's Vegan Formula Achieves a Radiant Finish By Kalin Ned | Published 2022-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/priming-moisturizer References: [sephora](https://www.sephora.com/product/hello-fab-coconut-skin-smoothie-priming-moisturizer-P415237) The [Hello FAB](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50) Coconut Skin Smoothie Priming Moisturizer is a vegan and cruelty-free formula by [First Aid Beauty](https://www.trendhunter.com/trends/first-aid-beauty-1). Ideal for normal skin, this oil-free formula has an illuminating effect on one's complexion, helping one achieve a natural and dewy glow. The lightweight cream addresses concerns, surrounding fine lines and wrinkles, pores, and dullness. The vegan recipe is powered by coconut water which works to hydrate and replenish the skin. First Aid Beauty also adds Quinoa Protein to its Hello FAB Coconut Skin Smoothie Priming Moisturizer in order to strengthen the skin barrier and add a layer of protection. Micro-Pearls complete this cruelty-free formula and help to amplify the skin's natural radiance. Part of Clean at [Sephora](https://www.trendhunter.com/trends/cloud-glow-priming-foam), the priming moisturizer by First Aid Beauty is offered in recyclable packaging. Image Credit: Sephora ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 24% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Vegan Priming Moisturizers:** Opportunity to develop vegan and cruelty-free priming moisturizers with plant-based ingredients to cater to the growing demand for ethical beauty products. - **Coconut Water-based Skincare:** Chance to create skincare products that contain coconut water with added benefits such as hydration and replenishment for the skin. - **Clean Beauty Packaging:** Potential to design sustainable and recyclable packaging for beauty products that aligns with eco-conscious consumers. ### Industries Being Reshaped - **Skincare Industry:** Industry that can incorporate plant-based ingredients like coconut water and create vegan formulas to cater to consumers' conscious lifestyles. - **Beauty Industry:** Industry that can develop sustainable and recyclable packaging for beauty products that aligns with consumers' environmental concerns. - **Natural Beauty Industry:** Industry that can take advantage of the benefits of natural ingredients, like coconut water, and create products that appeal to consumers looking for clean and ethical beauty solutions. ## Related on Trend Hunter - [Nutritious Vegan Moisturizers](https://www.trendhunter.com/trends/vegan-moisturizers.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Vegan Collagen Sunscreens](https://www.trendhunter.com/trends/mineral-priming-lotion.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md)