# Dense Oxygenating Moisturizers Glossier's 'Priming Moisturizer Rich' Boasts a Thick Cream Formula By Laura McQuarrie | Published 2017-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/priming-moisturizer-rich References: [glossier](https://www.glossier.com/products/priming-moisturizer-rich?utm_source=t.co&utm_medium=tweet) 'Priming Moisturizer Rich' is one of the newest cult beauty products from Glossier; this one is like the original Priming Moisturizer, but in the form of a [thick nighttime treatment](https://www.trendhunter.com/trends/ultrarich-intensive-moisturizer) that is especially ideal for the wintertime when skin is prone to becoming dull and dry. The cream is made with thick ingredients like [shea and murumuru butter](https://www.trendhunter.com/trends/shea-butter-hand), as well as red algae complex and fatty acids. Other key additions to the nourishing formula include the brand's own Anti-Redness Complex and Oxygenating Agent, which promise to leave the skin "a [smooth, dewy canvas](https://www.trendhunter.com/trends/dewy-milk-moisturizer)." The Priming Moisturizer Rich is hypoallergenic, dermatologist tested and appropriate for a range of different skin types, as well as being paraben-free and cruelty-free. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 20% | Activity: 11% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Thick Cream Moisturizers:** There is a trend towards thick cream moisturizers that provide intense hydration and nourishment to the skin. - **Nighttime Treatments:** Nighttime treatments are gaining popularity as they target specific skin concerns during the skin's overnight repair process. - **Oxygenating Skincare:** Oxygenating skincare products with ingredients like red algae complex and oxygenating agents offer a smooth, dewy complexion. ### Who This Affects Most - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of thick cream moisturizers and nighttime treatments by developing innovative products that cater to specific skin needs. - **Natural and Organic Cosmetics:** The natural and organic cosmetics industry can explore the use of organic and cruelty-free ingredients in their thick cream moisturizers and nighttime treatments, attracting environmentally-conscious consumers. - **Dermatology and Medspa:** Dermatology and MedSpa clinics can incorporate oxygenating skincare treatments into their services, offering customers advanced solutions for rejuvenating their skin. ## Related on Trend Hunter - [Day-to-Night Cloudberry Moisturizers](https://www.trendhunter.com/trends/cloudberry-bright-moisture-cream.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Richly Reparative Moisturizers](https://www.trendhunter.com/trends/bora-barrier-repair-cream.md) - [Volumizing Biotech Moisturizers](https://www.trendhunter.com/trends/ultrarich-intensive-moisturizer.md) - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Multi-Day Moisture Cosmetics](https://www.trendhunter.com/trends/hydrating-watercream.md) - [Intensely Hydrating Moisturizers](https://www.trendhunter.com/trends/prevage-multirestorative-soft-cream.md) - [Lightweight Deep-Moisturizing Products](https://www.trendhunter.com/trends/ricelipids-ectoin-microemulsion.md)