# Marimo Pearl Priming Essence This Pure Canvas Power Primer by Laura Mercier Has a Milky Texture By Kalin Ned | Published 2020-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/priming-essence References: [lauramercier](https://www.lauramercier.com/makeup/face/primer/pure-canvas-power-primer-supercharged-essence-12706575.html) Laura Mercier has launched a priming essence that features "an ultra-smoothing and visibly soothing complex" to bring about the best possible complexion in the user. Dubbed the 'Pure Canvas Power Primer Supercharged Essence,' the product distinguishes itself with a milky texture, as well as a formula that is "superfine and supercharged." Once applied, the substance is said to melt on the user's skin. The priming essence creates a flawless canvas for makeup application. Laura Mercier's product also contains Marimo Pearl which reflects light, guaranteeing a "picture-perfect look from every angle." In addition, the priming essence also features some Rejuvenating Beauty-Boosting peptides, allowing the product to not only make claims in the space of complexion enhancement but also in that of anti-aging. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Milky-textured Priming Essence:** Opportunity for cosmetic brands to introduce milky-textured priming essences to their makeup base lineup for a unique application experience. - **Multi-functional Priming Essence:** Innovation opportunity for cosmetic brands to introduce priming essences that offer both complexion enhancement and anti-aging benefits to meet the needs of customers who desire multi-functional skincare. - **Light-reflecting Priming Essence:** Opportunity for cosmetic brands to incorporate light-reflecting ingredients, such as Marimo Pearl, into their priming essences for a picture-perfect look from every angle. ### Sectors Adopting This - **Cosmetics:** As evidenced by the Laura Mercier Pure Canvas Power Primer Supercharged Essence, cosmetics brands could explore innovative priming essence formulations as a way to differentiate themselves in an already crowded makeup category. - **Skincare:** There is an opportunity for the skincare industry to incorporate priming essences into their product offerings as a way to offer multi-functional benefits, such as complexion enhancement and anti-aging, in a single product. - **Beauty:** The inclusion of light-reflecting ingredients in priming essences presents opportunities for brands in the broader beauty industry to create unique and innovative products that enhance a user's natural features. ## Related on Trend Hunter - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Soft-Blur Priming Moisturizers](https://www.trendhunter.com/trends/great-skin-priming-moisturizer.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Powerful Matte Primers](https://www.trendhunter.com/trends/power-grip-matte-primer.md) - [Active Ingredient Makeup Primers](https://www.trendhunter.com/trends/conceal-perfect-blur-out-smoothing-primer.md) - [Oil-Free Primer Formulas](https://www.trendhunter.com/trends/smashbox-cosmetics.md) - [Blurring Primer Sticks](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer.md)