# Seed-Based K-Beauty Skincare All of Primera's Products Feature Plant or Fruit Seeds as Ingredients By Laura McQuarrie | Published 2019-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primera References: [allure](https://www.allure.com/story/amorepacific-primera-korean-skin-care-products-sephora) & [primera.co.kr](https://www.primera.co.kr/kr/ko/?sessionKey=8X0xfSAtrO97-bcGnQh1HMF_022356_70.54.30.159&SSO_CHECK_FL=Y) Primera is a skincare line from K-beauty brand AmorePacific that's centered around various plant and fruit seeds. Seeds are so much more than a beneficial addition to the products, as they serve as the inspiration for the entire brand, which is based on that moment when a seed turns into a sprout. The brand's products are made with ingredients that are cultivated through germination energy technology, which plays a key part in capturing the nutrients during the energetic transformation from seed to sprout. All of the brand's products are free from parabens, animal-derived ingredients, silicones, mineral oil, synthetic dyes and artificial fragrances—and the products are also mindfully packaged in sustainable glass jars, recycled paper boxes and other eco-friendly solutions. Some of the standout products from the brand will soon be introduced to American consumers through Sephora. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Seed-based Skincare:** Disruptive innovation opportunity: Develop new skincare products that use various plant and fruit seeds as ingredients. - **Germination Energy Technology:** Disruptive innovation opportunity: Create a technology that efficiently captures the nutrients during the transformation from seed to sprout for use in skincare products. - **Sustainable Packaging Solutions:** Disruptive innovation opportunity: Design eco-friendly packaging solutions for skincare products, such as sustainable glass jars and recycled paper boxes. ### Sectors Adopting This - **K-beauty:** Disruptive innovation opportunity: Incorporate seed-based ingredients into existing K-beauty skincare products to enhance their benefits. - **Skincare:** Disruptive innovation opportunity: Develop a new line of skincare products that prioritize using natural plant and fruit seeds as key ingredients. - **Cosmetics Packaging:** Disruptive innovation opportunity: Redesign cosmetic packaging to be more sustainable, using recycled materials and eco-friendly solutions. ## Related on Trend Hunter - [Next-Gen Plant-Powered Skincare](https://www.trendhunter.com/trends/suppuru.md) - [Potent Plant-Powered Cosmetics](https://www.trendhunter.com/trends/keya-skincare.md) - [Kefir-Powered Skin Barrier-Enhancing Primers](https://www.trendhunter.com/trends/skin-glow-primer.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Breakthrough Botanical Skincare](https://www.trendhunter.com/trends/purdori.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Regenerating Plant-Derived Skincare Formulas](https://www.trendhunter.com/trends/vt-cosmetics.md) - [Upcycled Quinoa Cleansers](https://www.trendhunter.com/trends/red-quinoa-cleansing-sorbet.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md)