# Cooling Coconut Cosmetics Hard Candy's 'Coconut Water Primer Stick' Boasts a Hydrating Formula By Laura McQuarrie | Published 2017-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primer-stick References: [besthealthmag](http://www.besthealthmag.ca/best-looks/beauty/10-best-beauty-innovations-2017/7/) & [instagram](https://www.instagram.com/p/BPipNr3D4hk/) Consumers loved Hard Candy's Sheer Envy Hydrating Mist Primer so much that the brand decided to offer the product in a new [primer stick form](https://www.trendhunter.com/trends/water-based-serum-stick) that is also made with a base of refreshing coconut water. The Coconut Water Primer Stick is a water-based product that promises to cool and hydrate the skin, creating a clean foundation that prepares tired and dry the skin for the application of makeup. Hard Candy also claims that the [cooling product will also resist sweat](https://www.trendhunter.com/trends/superfix-hydra-cool-mist), which makes it an ideal addition to one's gym or beach bag. As well as being part of a [billion-dollar beverage industry](https://www.trendhunter.com/trends/coconut-water-brand), coconut water is now beginning to emerge as a key ingredient in hydrating skincare products, including mists, creams and other personal care items. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Water-based Skincare:** The emergence of water-based skincare products, like the Coconut Water Primer Stick, presents disruptive innovation opportunities for the beauty and personal care industry. - **Hydrating Cosmetics:** The rise of hydrating makeup products, such as the Coconut Water Primer Stick, opens up disruptive innovation opportunities for the cosmetics industry. - **Functional Ingredients:** The incorporation of functional ingredients like coconut water in beauty and personal care products, exemplified by the Coconut Water Primer Stick, provides disruptive innovation opportunities for the skincare industry. ### Who This Affects Most - **Beauty and Personal Care:** The trend towards water-based and hydrating skincare products, like the Coconut Water Primer Stick, drives disruptive innovation in the beauty and personal care industry. - **Cosmetics:** The demand for hydrating cosmetics, such as the Coconut Water Primer Stick, presents disruptive innovation opportunities for the cosmetics industry. - **Beverage:** The increasing use of coconut water as an ingredient in skincare products, like the Coconut Water Primer Stick, creates disruption and innovation in the beverage industry. ## Related on Trend Hunter - [Cooling Face Primers](https://www.trendhunter.com/trends/mint-melt-cooling-face-primer.md) - [Convenience-Focused Hydrating Serum Sticks](https://www.trendhunter.com/trends/hydrating-serum-stick.md) - [Fruity Coconut Waters](https://www.trendhunter.com/trends/100-coconuts.md) - [Ultra-Hydrating Coconut Waters](https://www.trendhunter.com/trends/organic-coconut-water.md) - [CBD-Infused Coconut Waters](https://www.trendhunter.com/trends/coconut-water-cbd.md) - [Refreshing Mattifying Primers](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Coconut-Inspired Dry Body Oils](https://www.trendhunter.com/trends/coconut-coast.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md)