# Faux Reality Drama Campaigns Maybelline New York's Primer Donnas Stars Ariana Madix By Laura McQuarrie | Published 2025-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/primer-donnas References: [famouscampaigns](https://www.famouscampaigns.com/2025/05/lashes-so-real-the-drama-had-to-be-fake-maybelline-releases-new-reality-tv-drama-starring-ariana-madix/?utm_source=rss&utm_medium=rss&utm_campaign=lashes-so-real-the-drama-had-to-be-fake-maybelline-releases-new-reality-tv-drama-starring-ariana-madix)  [Maybelline New](https://www.trendhunter.com/trends/maybelline-new-york) York's [Grippy Serum Primer](https://www.trendhunter.com/trends/grippy-serum-primer) and Poreless Jelly Primer are the focus of the beauty brand's new Primer Donnas campaign featuring reality star Ariana Madix from [Vanderpump Rules](https://www.trendhunter.com/trends/custom-lipsticks). This twist on favorite reality TV shows introduces beauty-obsessed characters who take their primers as seriously as winning. And as spills and splashes are inevitable, the cast needs a good primer that can handle whatever the spoof series throws their way. While the super-blendable Grippy Serum Primer delivers long-lasting hydration without pilling, leaving a white cast or a greasy feel, the Poreless Jelly Primer helps beauty lovers avoid drama with an effortless blurring solution that extends makeup wear. Inspired by the glamour and over-the-top moments of reality TV, this beauty campaign channels everything fans love—bold looks, big personalities, and unapologetic self-expression. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 54% | Activity: 62% | Freshness: 42% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Faux Reality Integration:** Integrating popular culture elements into product campaigns through faux reality shows captivates audiences by providing entertainment while promoting practical benefits. - **Character-driven Marketing:** Leveraging fictional personas based on beloved reality TV stars encourages consumer engagement and brand loyalty through narrative-driven advertising. - **Hydration-focused Beauty Products:** Introducing primers that prioritize hydration and long-lasting wear caters to the growing consumer demand for multifunctional skincare and makeup products. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry continues to evolve with innovative product formulations and creative marketing campaigns that merge entertainment with consumer interests. - **Digital Media and Entertainment:** The proliferation of online video content allows beauty brands to experiment with creative storytelling formats, blurring the lines between advertising and entertainment. - **Celebrity-endorsed Products:** Harnessing the influence of reality TV stars for product endorsements creates cross-industry opportunities that boost product visibility and market appeal. ## Related on Trend Hunter - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Silent Drama Campaigns](https://www.trendhunter.com/trends/hypnose-drama-mascara.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Effortless Skincare Campaigns](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Telenovela-Inspired Makeup Campaigns](https://www.trendhunter.com/trends/descubre-elfecto-campaign.md)