# Dual-Ended Mascaras The New Voluminous X Fiber Mascara Features a Black Primer and Mascara Wand By Madison Mackay | Published 2018-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/primer-and-mascara-wand References: [popsugar](https://www.popsugar.com/beauty/LOreal-Paris-Voluminous-X-Fiber-Mascara-Review-44471101) & [global.ulta](http://global.ulta.com/voluminous-x-fiber-mascara?productId=xlsImpprod17161521&irgwc=1&AID=165159&PID=57486&CID=af_165159_57486) L'Oréal Paris has released the new Voluminous X Fiber Mascara, which includes a [doubled-ended primer and mascara wand](https://www.trendhunter.com/trends/multifunctional-mascara-moon-collection). Brand new to the cosmetics market this January, this mascara has two products in one; side one is used as a primer, while side two is a [volumizing mascara](https://www.trendhunter.com/trends/perversion-volumizing-mascara). The two-step process promises longer, fuller and darker lashes. With a black primer instead of the classic clear or white primer, this mascara stands out from its competitors. The mascara wand itself is infused with [lengthening fibers](https://www.trendhunter.com/trends/revitalash-cosmetics), adding seven times more volume and length. This primer and mascara wand is meant to last all day, and is offered in Blackest Black Washable, Blackest Black Waterproof, and Black Washable. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 9% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dual-ended Mascara:** The new trend of dual-ended mascaras offers convenience and innovative application techniques. - **Longer and Fuller Lashes:** The trend towards longer and fuller lashes drives the development of mascara products with enhanced volumizing and lengthening properties. - **Infused Fiber Mascara Wand:** The use of infused fiber mascara wands provides an opportunity for creating mascaras that offer increased volume and length to lashes. ### Who This Affects Most - **Beauty and Cosmetics:** The beauty and cosmetics industry can capitalize on the dual-ended mascara trend by developing innovative products that offer dual functionality and improved results. - **Personal Care:** The personal care industry can benefit from the trend of longer and fuller lashes by creating mascaras with advanced formulations and ingredients that promote lash growth. - **Manufacturing and Packaging:** The manufacturing and packaging industry can explore disruptive innovation opportunities by developing new packaging designs and manufacturing techniques for dual-ended mascaras and fiber-infused mascara wands. ## Related on Trend Hunter - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [24 Hour Wear Mascaras](https://www.trendhunter.com/trends/voluminous-panorama-mascara.md) - [Lengthening High-End Mascaras](https://www.trendhunter.com/trends/pradascope.md) - [Hair Styling-Inspired Mascaras](https://www.trendhunter.com/trends/curl-goddess.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Dual-Benefit Lash Primers](https://www.trendhunter.com/trends/curling-tubing-primer.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Hybrid Liner-Mascaras](https://www.trendhunter.com/trends/flyk-trick-mascara.md) - [Intense Lash Primers](https://www.trendhunter.com/trends/intensifying-lash-primer.md)