# Early-Access Retail Events Grubhub is Working with Amazon Prime to Deliver Early Benefits By Colin Smith | Published 2022-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/prime20 References: [aboutamazon](https://www.aboutamazon.com/news/retail/amazon-prime-early-access-sale-best-deals) & [amazon](https://www.amazon.com/prime/offer/grubhub/prime-deal/?a=&tag=trenhunt0f-20)  [Grubhub](https://www.trendhunter.com/trends/grubhub-plus) announced the new 'PRIME20' promo code for existing [Amazon](https://www.trendhunter.com/trends/grubhub-plus-free) [Prime](https://www.trendhunter.com/trends/amazon-grubhub) members. These Prime subscribers are eligible to sign up for a one-year trial of Grubhub+ at no extra cost to begin receiving great benefits such as exclusive promotions, free delivery on nearly all orders, and instant access to hundreds of thousands of restaurants right from the palm of their hand. The PRIME20 promotional code, though, is for a 20% off discount on a single order, with the maximum discount being $10 off the placed order. The deal is available for all orders over $15, and is only usable for two days, from October 11th to October 12th, 2022. This is the time period of Amazon's 'Early Access Prime Day,' which gives subscribers exclusive early access to a variety of perks and discounts. Image Credit: Grubhub ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 62% | Activity: 97% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Early-access Retail Events:** Retailers partnering with subscription services may offer early-access promotions and discounts to subscribers, creating an opportunity for increased customer retention and engagement. - **Subscription Service Integration:** Subscription services partnering with retailers may offer exclusive promotions and benefits to their subscribers, providing an incentive for customers to sign up and remain loyal to the service. - **Mobile Dining Apps:** Mobile dining apps may offer exclusive benefits such as free delivery and access to unique promotions to create a competitive advantage in the crowded food delivery market. ### Who This Affects Most - **Retail:** Retailers can partner with popular subscription services to offer exclusive deals and early-access promotions, creating a competitive advantage and increasing customer engagement and retention. - **Subscription Services:** Subscription services can partner with retailers to provide their subscribers with exclusive promotions and discounts, incentivizing customer loyalty and increasing the value of the subscription service. - **Food Delivery:** Mobile dining apps may offer exclusive benefits such as free delivery and access to unique promotions to create a competitive advantage in the crowded food delivery market and increase user engagement. ## Related on Trend Hunter - [Free Food Delivery Subscriptions](https://www.trendhunter.com/trends/grubhub-plus.md) - [Multi-Service Subscription Perks](https://www.trendhunter.com/trends/grubhub-plus-free.md) - [Food Delivery Retail Partnerships](https://www.trendhunter.com/trends/amazon-grubhub.md) - [Mother's Day Food Promos](https://www.trendhunter.com/trends/grubhub-and-amazon-prime.md) - [Food Delivery Loyalty Programs](https://www.trendhunter.com/trends/loyalty-subscription-program-grubhub.md) - [Holiday Food Delivery Promotions](https://www.trendhunter.com/trends/420-food-promotions.md) - [Fuel Savings Program](https://www.trendhunter.com/trends/fuel-savings-program.md) - [Canadian Delivery Service Subscriptions](https://www.trendhunter.com/trends/doordash-dashpass.md) - [Food Delivery Parternships](https://www.trendhunter.com/trends/dashpass-membership.md)