# Series-Focused Makeup Partnerships L'Oréal Paris Collaborates with the Prime Video Series Elle By Kalin Ned | Published 2026-06-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prime-video-series References: [theprnet](https://theprnet.com/news/45973) L'Oréal Paris has entered into a partnership with the upcoming Prime Video series 'Elle' — a prequel to the Legally Blonde franchise. This positions the beauty brand as the official makeup sponsor for season one of the show. The Prime Video series follows a young Elle Woods navigating high school in 1995 before her [Harvard Law School](https://www.trendhunter.com/trends/dove-pink-beauty-bar) years. The collaboration integrates authentic L'Oréal Paris products from that era directly into the series as part of the character's beauty rituals. Individuals watching Elle will be able to spot [L'Oréal Paris'](https://www.trendhunter.com/trends/loral-paris-secured) Voluminous Mascara, Colour Riche Lipstick, and True Match Foundation. The sponsorship extends beyond the screen through a multi-platform campaign that includes social media content, consumer pop-up experiences, and a presence at the show's global premiere. A co-marketing campaign created by [Maximum Effort](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) reimagines the popular Get Ready With Me video format through the perspective of young Elle Woods. Image Credit: L'Oréal Paris ## Trend Insights (Trend Hunter) - Score: 8.5/10 - Popularity: 88% | Activity: 88% | Freshness: 78% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Scripted Beauty Integration:** Era-accurate cosmetics woven into character routines create new pathways for brands to make product discovery feel native to entertainment storytelling. - **Nostalgia-driven Product Placement:** Retro franchise extensions give consumer brands a culturally familiar setting for reviving legacy products with renewed relevance among multigenerational audiences. - **Character-led Social Commerce:** Fictional personalities reimagined through formats like Get Ready With Me blend fandom, creator culture, and shoppable beauty narratives across digital platforms. ### Where This Applies - **Beauty and Cosmetics:** Makeup brands gain fresh visibility when hero products appear as authentic ritual objects within streaming content and connected consumer experiences. - **Streaming Entertainment:** Premium series partnerships expand the commercial value of intellectual property by pairing narrative worlds with retail, social, and experiential brand ecosystems. - **Experiential Marketing:** Pop-ups, premieres, and multi-platform campaigns transform passive viewership into immersive brand engagement tied to recognizable characters and story moments. ## Related on Trend Hunter - [In-Stream Shoppable Experiences](https://www.trendhunter.com/trends/elf-cosmetics-twitch.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Versatile Beauty-Enthusiast-Approved Products](https://www.trendhunter.com/trends/trending-musthaves.md) - [Cosmetic Fitness Club Partnerships](https://www.trendhunter.com/trends/equinox-and-le-labo.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [Interactive Shopping Streams](https://www.trendhunter.com/trends/amazon-ads.md) - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Beauty Brand-Focused Film Collaborations](https://www.trendhunter.com/trends/devil-wears-prada-2.md) - [Luxury Makeup Artist Partnerships](https://www.trendhunter.com/trends/charli-xcx-and-ysl-beauty.md)