# Veterans E-Commerce Discounts Amazon Offers Prime Subscriptions at $79 for Veterans or Military By Daniel Johnson | Published 2020-03-18 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/prime-subscriptions References: [engadget](https://www.engadget.com/2019/11/06/amazon-discounts-prime-subscriptions-veterans-day/) & [amazon](https://www.amazon.com/?tag=trenhunt0f-20) [Amazon](https://www.trendhunter.com/trends/prime20) offered military discounts for Prime subscriptions, where a total of $40 in savings were available. Discounted Prime subscriptions were offered in celebration of Veterans Day, and the savings were also offered to current members of the armed forces. Additionally, veterans who already had an Amazon Prime account could use the savings to extend their membership. However, the discount was not be offered to individuals who already have a Prime Student subscription. With the discount, veterans can access the service at a price of $79, which is significantly cheaper than the initial price point of $119. The discount will also grant access to [Prime Video](https://www.trendhunter.com/trends/dialogue-boost) and Prime Music. Overall, the discount could entice price-sensitive [veterans and active military](https://www.trendhunter.com/trends/stripped-raw). Image Credit: Amazon ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 35% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Discounted E-commerce Subscriptions:** Offering discounted e-commerce subscriptions to specific target groups, such as veterans and military personnel, can build brand loyalty and attract new customers. - **Celebration-based Discounts:** Offering discounts during special occasions, like Veterans Day, creates a sense of appreciation and fosters goodwill towards the brand. - **Extended Membership Benefits:** Providing opportunities for existing customers to extend their membership through discounts can increase customer retention and loyalty. ### Industries Being Reshaped - **E-commerce:** E-commerce platforms can implement targeted discounts for specific customer groups to enhance their customer base and generate more sales. - **Retail:** Brick-and-mortar retail stores can explore offering exclusive discounts to veterans and military personnel to compete with the convenience of e-commerce. - **Entertainment:** Entertainment industry, such as streaming services, can offer additional benefits, like access to video and music streaming, as part of discounted subscriptions for veterans and military personnel. ## Related on Trend Hunter - [Accessible Retail Memberships](https://www.trendhunter.com/trends/walmart-assist.md) - [Early-Access Retail Events](https://www.trendhunter.com/trends/prime20.md) - [Veteran-Honoring Razors](https://www.trendhunter.com/trends/service-razor.md) - [Discounted Audio Essentials](https://www.trendhunter.com/trends/audio-discounts.md) - [Canadian Delivery Service Subscriptions](https://www.trendhunter.com/trends/doordash-dashpass.md) - [Discounted Streaming Service Promotions](https://www.trendhunter.com/trends/hulu-black-friday.md) - [Veteran’s Day-Honoring Shirts](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts.md) - [Unlimited Grocery Delivery Subscriptions](https://www.trendhunter.com/trends/grocery-subscription.md) - [Multi-Service Subscription Perks](https://www.trendhunter.com/trends/grubhub-plus-free.md)