# Ultra-Filtered Protein Shakes The Prime Protein Shake Has 32-Grams of Protein Per Can By Michael Hemsworth | Published 2026-01-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prime-protein-shake References: [bevnet](https://www.bevnet.com/news/2026/prime-announces-ultra-filtered-protein-shake) & [drinkprime](https://drinkprime.com/?srsltid=AfmBOoqteW80aEYwLckgc35f-9XrpYVmg71dSkSNnvz70RhFc-YGJKki)  The Prime Protein Shake has been debuted by the [Logan Paul](https://www.trendhunter.com/trends/prime-energy-drink) and KSI-backed beverage brand as a series of protein-rich refreshments that maximize flavor and macronutrients. The drinks are formulated with ultra-filtered skim milk to give them a complete protein recipe that has 32-grams of protein in each 11-ounce can with as little as 150-calories. The drinks are positioned as a more permissible milkshake option with flavors inspired by the brand's Prime Shake including Chocolate, [Cookies & Cream](https://www.trendhunter.com/trends/barebells-cookies-cream) and Vanilla. The Prime Protein Shake is being launched by Paul and KSI through a partnership with fitness influencer Bradley Martyn to help get the word out in the fitness and supplement industries. The drinks are launching now on [Amazon](https://www.trendhunter.com/trends/premier-protein-coffeehouse) in 12-can packs for $29.99. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 90% | Activity: 91% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **High-protein Beverages:** The increasing consumer focus on protein intake is driving demand for innovative high-protein drink formulations that fit into busy lifestyles. - **Influencer-driven Product Launches:** Collaborations with well-known influencers are transforming traditional marketing strategies, creating viral growth opportunities for new product lines. - **Flavor-enhanced Fitness Nutrition:** The rise of flavorful fitness-oriented beverages is reshaping perceptions of health products, making them more appealing to a broader audience. ### Where This Applies - **Fitness Nutrition:** The fitness nutrition sector is evolving with new product offerings that align with consumer demand for convenience and increased protein content. - **Beverage Manufacturing:** Innovations in beverage manufacturing techniques, such as ultra-filtration, are enabling the development of drinks that balance health benefits with taste. - **E-commerce Platforms:** Online marketplaces like Amazon are becoming crucial venues for the launch and distribution of new consumer beverages, capitalizing on their extensive reach. ## Related on Trend Hunter - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Ultra-Filtered Flavored Protein Milks](https://www.trendhunter.com/trends/barebells-milk-drink.md) - [Protein-Driven Smoothie Meals](https://www.trendhunter.com/trends/100gram-protein-pack.md) - [Creamy High-Protein Shakes](https://www.trendhunter.com/trends/ultra-protein-shakes.md) - [Indulgent Protein Beverage Flavors](https://www.trendhunter.com/trends/premier-proteins-chocolate-mint.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Extra-Smooth Protein Drinks](https://www.trendhunter.com/trends/darigold-protein-shakes.md) - [Professional Prepackaged Protein Shakes](https://www.trendhunter.com/trends/muscle-milk-pro.md) - [Rich Low-Sugar Protein Shakes](https://www.trendhunter.com/trends/grenade-protein-shakes.md)