# YouTuber-Backed Energy Drinks The PRIME Energy Drink Comes in Five Flavors By Michael Hemsworth | Published 2023-01-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/prime-energy-drink References: [bevnet](https://www.bevnet.com/news/2023/logan-pauls-prime-expands-into-energy-drinks) & [prnewswire](https://www.prnewswire.com/news-releases/prime-introduces-new-ready-to-drink-line-prime-energy-301712642.html)  The PRIME Energy drink has been launched by the [Logan Paul](https://www.trendhunter.com/trends/prime-protein-shake) and KSI-backed brand as an energizing refreshment targeted towards consumers who need a quick, delicious pick-me-up. The drink is formulated with 200mg of caffeine, 300mg of electrolytes, zero sugar and 10-calories per 12-ounce can to give it a free-from edge over the competition. The drink is crafted with concentrated coconut water with sucralose and acesulfame potassium for sweetness. The PRIME Energy drink has been launched for $29.99 for a 12 pack with a retailer rollout taking place to Walmart, Target, [The Vitamin Shoppe](https://www.trendhunter.com/trends/g-fuel-products), GNC CVD and [Kroger Family Stores](https://www.trendhunter.com/trends/ghost-hydration). The drink is also slated to arrive in the UK as well as additional markets later in 2023. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 66% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Influencer-endorsed Products:** Opportunities for disruptive innovation exist in building partnerships with creators to endorse products. - **Functional Beverages:** There is potential for the development of more specialized, performance-enhancing beverages for consumers with varying needs and preferences. - **Free-from Products:** Opportunities for disruptive innovation exist in creating products with fewer, or no, harmful ingredients in response to consumer demand for healthier alternatives. ### Sectors Adopting This - **Beverage:** There is potential for innovation in developing energy drinks that are formulated to provide varied levels of energy for different needs, to cater to varying preferences and demographics. - **Influencer Marketing:** Disruptive innovation opportunities exist in building platforms and tools that enable brands to connect with influencers for product endorsements, and to make the process more streamlined and effective. - **Retail:** Opportunities for disruptive innovation exist in developing specialized product ranges targeting niche customer segments, in keeping with increased consumer demand for personalized and tailored retail experiences. ## Related on Trend Hunter - [Ultra-Filtered Protein Shakes](https://www.trendhunter.com/trends/prime-protein-shake.md) - [YouTuber-Backed Hydration Beverages](https://www.trendhunter.com/trends/prime-hydration.md) - [Premium Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/phorm-energy.md) - [Workout-Fueling Energy Drinks](https://www.trendhunter.com/trends/g-fuel-energy-drink.md) - [Athlete-Approved Energy Drinks](https://www.trendhunter.com/trends/lucozade-alert-mango-peachade-zero-sugar.md) - [Ketone-Packed Energy Drinks](https://www.trendhunter.com/trends/key-energy-drink.md) - [Millennial-Targeted Energy Drinks](https://www.trendhunter.com/trends/energy-one-drinks.md) - [Electrolyte-Rich Energy Drinks](https://www.trendhunter.com/trends/energy-sparkling-orange-blast.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md)