# Chic Measuring Tool Kits Atelier Yul's Primary Rulers 5 Pack Set is Aesthetically Bold By Jana Pijak | Published 2020-11-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/primary-rulers References: [theatelieryul](https://theatelieryul.com/collections/studio-tools/products/ruler-5-pack) [Atelier Yul's](https://www.trendhunter.com/trends/camping-house) Primary Rulers 5 Pack Set is designed with both function and aesthetics in mind. The set stays true to the brand's ethos, one centered around creating "playful and practical measuring tools." In addition to its [designer-friendly studio tool range](https://www.trendhunter.com/trends/dpartment), the brand also offers a variety of organizational accessories including bags, pencil cases, measuring tool cases, totes, notebooks and more. Made in Montreal, its Primary Rulers collection consists of 5 pieces in 5 bold colors - a blue 45-degree triangle with an inset 180-degree protractor, a green 30/60 degree triangle, with an inset 360-degree protractor, a yellow 12" ruler with [architect's scale](https://www.trendhunter.com/trends/archiscale), a red 6" folding ruler that opens up to 12-inches and rotates 360 degrees and a pink modernized drafting stencil. This vibrant version of a classic measuring tool set will appeal to designers with an eye for aesthetics and features flexible plastic materials that make the measurement of non-linear shapes possible while also bending when needed without breakage. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 69% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Designer Measuring Tools:** Disruptive innovation opportunity: Explore the market demand for aesthetically pleasing measuring tools that appeal to designers. - **Flexible Plastic Materials:** Disruptive innovation opportunity: Develop and commercialize new materials that allow for measurement of non-linear shapes and flexibility in measuring tools. - **Organizational Accessories for Designers:** Disruptive innovation opportunity: Create innovative organizational accessories tailored specifically for designers. ### Industries Being Reshaped - **Product Design:** Disruptive innovation opportunity: Incorporate artistic and aesthetic elements into traditionally functional products, like measuring tools. - **Materials Science:** Disruptive innovation opportunity: Research and develop new flexible plastic materials for use in measuring tools. - **Accessories and Fashion:** Disruptive innovation opportunity: Design and manufacture organizational accessories catered to the needs of designers. ## Related on Trend Hunter - [Premium Measuring Tools](https://www.trendhunter.com/trends/the-measure-collection.md) - [Haute Hybrid Designer Tools](https://www.trendhunter.com/trends/rotio-compass-and-ruler.md) - [Curvaceous Analog Designer Rulers](https://www.trendhunter.com/trends/rulerc-concept.md) - [Hybrid Angled Stationary Designs](https://www.trendhunter.com/trends/25-ruler.md) - [Magnifying Measurement Rulers](https://www.trendhunter.com/trends/fun-sizes-ruler.md) - [Geometric Dynamic Stationary](https://www.trendhunter.com/trends/hexagonal-ruler.md) - [Compact Precise Sketching Tools](https://www.trendhunter.com/trends/horizon-helvetica.md) - [Sleek Rounded Measuring Tools](https://www.trendhunter.com/trends/enso-tape.md) - [Digital Design Desktop Rulers](https://www.trendhunter.com/trends/neoruler.md)