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# Natural Complexion Pictorials
Primary Colors by Jack H Liu Makes Art of Inborn Features

By Amelia Roblin | Published 2011-07-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/primary-colors-by-jack-h-liu
References: [fashionising](http://www.fashionising.com/hair/b--Makeup-inspiration-for-your-hair-colour-7143.html) & [jackhliu](http://www.jackhliu.com/)

An exquisite editorial needs not explore the liberal use of cosmetics, and Primary Colors by Jack H Liu is a fine example of a set of spreads that celebrates the natural beauty of its muses.

Sydney Roper, Alexandra Tomlinson and Amanda Smith flaunt their remarkably divergent looks. A rich brunette with bronze skin, a fair blonde with pale complexion and a redhead with freckles give each image character and innately derived detail. Makeup artist Jamie Sorkin took every opportunity to enhance the [nude look](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) with creamy eyeshadow, [light blush](https://www.trendhunter.com/trends/strobe-beam-liquid-blush) and [rosy lipstick](https://www.trendhunter.com/trends/lip-color-collection). Mitzi Spallas used Living Proof hair styling products to enrich the deep hues of the models' luscious locks. Primary Colors by Jack H Liu is a discourse on the elementary pigments of the human body, rather than bold yellows, blues and reds.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 100% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Natural Beauty:** Opportunity for beauty and skincare brands to focus on enhancing and celebrating natural features without heavy use of cosmetics.
- **Diversity of Looks:** Demand for representation and celebration of diverse beauty standards in the fashion and beauty industry.
- **Minimalist Makeup:** Growing trend of using minimal makeup techniques to enhance natural complexion and features.

### Industries Being Reshaped

- **Beauty and Skincare:** Opportunity for beauty and skincare brands to develop products that enhance and celebrate natural beauty without heavy use of cosmetics.
- **Fashion:** Fashion industry can embrace and promote diverse beauty standards by featuring models with different looks.
- **Hair Care:** Hair care brands can promote natural hair colors and textures to enhance and complement natural complexions.

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