# Childlike Wooden Chronographs David Weatherhead's Primary Clocks are Cute and Simple By Meghan Young | Published 2011-08-11 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/primary-clocks References: [core77](http://www.core77.com/blog/exhibitions/david_weatherheads_primary_clocks_at_goodd_ltd_20160.asp) & [davidweatherhead](http://www.davidweatherhead.com/) As much as hi-tech, futuristic products are cool and all, designs like these Primary Clocks are just as appealing. Instead of inundating the public with designs that try to rival the unique qualities of [Apple](https://www.trendhunter.com/trends/apple-snooze) products, these Primary Clocks take advantage of our [nostalgic needs](https://www.trendhunter.com/trends/arcade-clock). Not only do these timepieces have a simple aesthetic, they also have a childlike quality that will transport you right back into your elementary school years. Created by London-based product designer David Weatherhead, the Primary Clocks were presented at the A Product of Geometry show, which focused on examining the process of the object. In this case, the Primary clocks took inspiration "from everything from the [Bauhaus](https://www.trendhunter.com/trends/mondaine) to a road safety sign to a triangular back reflector on a trailer," according to the site. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 14% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Nostalgic Design:** Opportunity for designers to create simple yet nostalgic products that appeal to consumers' childhood memories. - **Primary Colors:** Use of bold primary colors in product design to differentiate from the minimalist and sleek designs of hi-tech products. - **Minimalist Aesthetic:** Incorporating a childlike and simple aesthetic in product designs to create a unique and refreshing look. ### Who This Affects Most - **Home Decor:** Opportunity for home decor companies to create visually appealing clocks and other decor items that use nostalgic design and primary colors. - **Children's Toys:** Opportunity for toy companies to incorporate simple, wooden designs that reflect a nostalgic aesthetic and childlike curiosity. - **Fashion Accessories:** Opportunity for fashion accessory designers to incorporate bold primary colors and minimalist design elements into products like watches, jewelry, and bags. ## Related on Trend Hunter - [Minimal Dynamic Desk Clocks](https://www.trendhunter.com/trends/wooden-desk-clock.md) - [Elegant Linear Clocks](https://www.trendhunter.com/trends/linear-clockworks.md) - [Intentionally Foggy Clock Designs](https://www.trendhunter.com/trends/kehai-clock.md) - [Mechanical Digital Mesmerizing Clocks](https://www.trendhunter.com/trends/triaxial-numechron-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Minimal Sleek Rubberized Clocks](https://www.trendhunter.com/trends/flip-alarm-clock.md) - [Connected Simplicity-Focused Clocks](https://www.trendhunter.com/trends/smart-rubiks-cube-clock.md) - [Minimal Assistive Multifunctional Clocks](https://www.trendhunter.com/trends/little-house-alarm-clock.md) - [Shooting Target Wall Clocks](https://www.trendhunter.com/trends/clockwerk-target-clocks.md)