# D2C Dried Bean Brands Primary Beans Sources Directly from Climate-Conscious Farms By Laura McQuarrie | Published 2023-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/primary-beans References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23858-startup-offers-fresh-spin-on-dry-beans) & [primarybeans](https://primarybeans.com/)  Primary Beans offers a wide variety of flavorful dried beans to consumers in a sustainable way, making it easy for consumers to get everything from [garbanzo beans](https://www.trendhunter.com/trends/mr-beans-protein-cream) to rare and regional varieties delivered straight to their doorsteps. Driven by economic concerns and the desire for [affordable and versatile food options](https://www.trendhunter.com/trends/seasoned-legumes), consumers' shopping habits have undergone a noticeable shift. During inflationary times, dried beans have emerged as a popular choice due to their long shelf life, nutritional value and cost-effectiveness. As prices of various food items rise, consumers are drawn to dried beans as a reliable and budget-friendly source of protein and fiber. Primary Beans connects consumers to beans straight from the source—climate-conscious farms across North America. Alongside classic dried beans, the brand also offers rare varieties that help households expand their palate. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 4% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **D2C Sustainable Food Brands:** Opportunity for brands to provide consumers with sustainable food options delivered directly to their doorsteps. - **Shift to Budget-friendly Food Options:** Opportunity for brands to offer cost-effective and versatile food options like dried beans. - **Expansion of Palate:** Opportunity for brands to introduce rare and regional varieties of dried beans to help households expand their palate. ### Sectors Adopting This - **Food Delivery Services:** Potential for food delivery services to partner with sustainable food brands like Primary Beans for doorstep delivery. - **Sustainable Agriculture:** Opportunity for sustainable agriculture to cultivate climate-conscious farms to provide consumers with sustainable and locally-sourced food options. - **Grocery Retail:** Opportunity for grocery retailers to stock rare and regional varieties of dried beans from sustainable brands like Primary Beans. ## Related on Trend Hunter - [Minimally Processed Bean Products](https://www.trendhunter.com/trends/balanced-bushels-beans-and-pulses.md) - [Organic Canned Bean Products](https://www.trendhunter.com/trends/realfoods-by-organico.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Nutritionally Focused Canned Beans](https://www.trendhunter.com/trends/serous-bean-co-organic-beans.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Gourmet Canned Beans](https://www.trendhunter.com/trends/heyday-canning-co.md) - [Gourmet Baked Beans](https://www.trendhunter.com/trends/gourmet-baked-beans.md) - [Bean-Powered Plant-Based Foods](https://www.trendhunter.com/trends/beanvivo.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md)