# Supercharged Paint Ads This Primalex Print Campaign Seeks to Defeat Ugly Walls By Luisa Amanda Gomes | Published 2010-04-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/primalex-print-campaign References: [advertlover](http://advertlover.com/node/4685) & [primalex.cz](http://www.primalex.cz/) The Primalex print campaign will have any aspiring decorators feeling empowered about sprucing up their homes. This [ad campaign](https://www.trendhunter.com/trends/make-life-brighter) is a comical look at rebellious old décor, which is depicted as a spooky, ghostly monster. These monsters have infiltrated the outdated walls and unfinished wood boards, but with the touch of [Primalex primer](https://www.trendhunter.com/trends/americas-next-top-primer), they are vanquished! The Primalex pring campaign slogan reads, "Perfect coverage. No fear!" Don’t you love adverts that make you feel like a superhero? ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 30% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Using augmented reality or gamification in print campaigns can create a more engaging and memorable experience. - **Creative Subversion:** Reimagining ordinary objects or situations in a humorous or unexpected way can grab attention and make a lasting impression. - **Empowerment Marketing:** Appealing to consumers' desire for control and self-improvement can build positive brand associations and increase engagement. ### Where This Applies - **Interior Design:** Innovative advertising techniques like Primalex's campaign can inspire consumers to consider home renovations and explore new decor possibilities. - **Paint and Coatings:** By showcasing the transformative power of their products, paint and coatings companies can position themselves as agents of change and innovation. - **Advertising and Marketing:** Understanding the value of creativity and effective storytelling can help agencies develop attention-grabbing campaigns that resonate with consumers. ## Related on Trend Hunter - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Social Home Cleaning Campaigns](https://www.trendhunter.com/trends/clr-brands-so-clean-so-hot.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)