# Cavemen Diet Branding The Primal Kitchen Turns to Ancient Times for Inspiration By Jamie Danielle Munro | Published 2014-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/primal-kitchen References: [lovelypackage](http://lovelypackage.com/the-primal-kitchen/) & [middaystudio](http://www.middaystudio.com/) The Primal Kitchen is a new food brand that's turning to extreme ancient times for inspiration when it comes to packaging. Working with the branding agency Midday based in the UK, the brand uses ancient illustrations and naming to convey a sense of authenticity. The brand is offering [nutritious bars](https://www.trendhunter.com/trends/unique-snacks) titled 'Paleo Bars,' which come in a few [different flavors](https://www.trendhunter.com/trends/betterforyou-snack-packaging) including coconut and macadamia, almond and cashew, as well as Brazil nut and cherry. Each bar has a slightly different color palette, and all of them show basic illustrations of animals, similar to what one might find inside a caveman's dwelling. Overall this branding indicates the [natural ingredients](https://www.trendhunter.com/trends/fruit-bliss) of the bars, which many health-conscious people are aware of. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 35% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Ancient-inspired Branding:** Exploring ancient illustrations and naming for product packaging to convey authenticity. - **Paleo Diet:** Catering to the increasing popularity of the Paleo diet with nutritious and natural food products. - **Health-conscious Packaging:** Using basic animal illustrations and earth tones to highlight the natural ingredients and appeal to health-conscious consumers. ### Industries Being Reshaped - **Food & Beverage:** Innovating in the healthy snack market by offering Paleo bars with authentic branding. - **Branding & Marketing:** Helping brands leverage ancient-inspired packaging and naming strategies to create a sense of authenticity. - **Wellness & Health:** Providing health-conscious individuals with natural and nutritious options that align with their dietary preferences. ## Related on Trend Hunter - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Colorful Kitchen Pop-Ups](https://www.trendhunter.com/trends/colorful-kitchen-popup.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md)