# Playfully Polished Fashion SCMP Style Magazine's Prim and Proper Spread Stars Wang Xiao By Meghan Young | Published 2011-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prim-and-proper References: [fashiongonerogue](http://fashiongonerogue.com/wang-xiao-jeff-hahn-style-scmp/) & [scmp](http://www.scmp.com/portal/site/SCMP/) As the Prim and Proper magazine spread shows, a girl can be both polished and playful. Instead of compromising fun for ladylike fashion, this editorial incorporates it into the style through the use of eclectic textures, youthful pairings and a minimalist palette. This perfect balance will surely inspire some women to tame their wild side just enough for a more elegant appearance. Shot by fashion photographer Jeff Hahn for SCMP Style Magazine, the Prim and Proper photo spread stars model Wang Xiao. Styled by Simone Konu, her [structured, yet carefree looks](https://www.trendhunter.com/trends/graphpaper-ss26) fit in perfectly on the streets of London. There definitely is a [decidedly British influence](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) in each outfit. It wouldn't be surprising if Konu was inspired by fashion It-Girl Alexa Chung. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Polished and Playful Fashion:** Exploring the fusion of sophisticated and fun elements in fashion design, creating opportunities for innovative and unique clothing lines. - **Youthful Pairings:** Embracing unexpected combinations in fashion, revamping traditional styles with a fresh and playful twist. - **Minimalist Palette:** Utilizing a simple and understated color palette in fashion, allowing for clean and timeless designs that can be easily incorporated into various styles. ### Where This Applies - **Fashion Design:** Creating opportunities to develop and market clothing lines that merge polished and playful elements in unique and innovative ways. - **Photography:** Capturing the essence of polished and playful fashion through visually striking images, pushing the boundaries of photography and fashion collaboration. - **Personal Styling:** Providing guidance and expertise in curating outfits that balance polished and playful elements, offering new opportunities for personal stylists. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md)