# Pride Statement Tees American Apparel Launches Its 'Celebrate Pride Capsule' Collection By Grace Mahas | Published 2019-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-statement-tees References: [bustle](https://www.bustle.com/p/buying-american-apparels-2019-pride-collection-will-help-give-back-to-the-trans-cosmetic-donation-drive-17948367) & [global.americanapparel](https://global.americanapparel.com/en/?;akdjfas;kdj) With more and more businesses starting to support the LGBTQ+ community for Pride month, one retailer released some cheeky pride statement tees. American Apparel, a retailer well known for its timeless essentials, has recently launched its [Celebrate Pride Capsule Collection](https://www.trendhunter.com/trends/tom-of-finland-foundation). The inclusive collection's campaign slogan is "How We Love" in celebration of diversity. The collection features white tees with inclusive messaging including: "Still Here. Still Queer," "Everyone's Gay," and "Loud & Proud." These vibrant tees are a perfect way to celebrate Pride. All net proceeds from the sale of this collection will be donated to the [Los Angeles LGBT Center](https://www.trendhunter.com/trends/2025-pride-campaign), specifically the [Trans-Cosmetic Donation Drive](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga). The donation center helps support transgender people, specifically trans women of color, who experience higher than average rates of unemployment and poverty. Image Credit: American Apparel ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Key Themes Behind This Trend - **Pride Statement Tees:** The rise of pride statement tees as a popular fashion trend that allows individuals to express their support for the LGBTQ+ community. - **Inclusive Messaging:** The integration of inclusive messaging in fashion collections as a way to promote diversity and inclusivity. - **Cause-driven Fashion:** The increasing prevalence of fashion collections that support specific causes and donate proceeds to related organizations. ### Where This Applies - **Fashion Retail:** The fashion retail industry can capitalize on the trend of pride statement tees by incorporating inclusive messaging in their collections and donating proceeds to LGBTQ+ organizations. - **LGBTQ+ Advocacy:** The LGBTQ+ advocacy industry has an opportunity to collaborate with fashion brands to create inclusive messaging campaigns and raise awareness for important causes. - **Nonprofit Organizations:** Nonprofit organizations can partner with fashion retailers to create cause-driven collections, using proceeds to support their initiatives and promote their mission. ## Related on Trend Hunter - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Prideful Wrestling Gear Lines](https://www.trendhunter.com/trends/tna-wrestling.md) - [Queer-Inspired Cannabis Collections](https://www.trendhunter.com/trends/queer-all-year.md) - [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md)