# Charitable Cake Batter Shakes Shake Shake is Serving Up Its Colorful Pride Shake for Pride Month By Katherine Pendrill | Published 2019-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pride-shake References: [brandeating](https://www.brandeating.com/2019/06/shake-shack-offers-pride-shake-for-june-2019.html) & [shakeshack](https://www.shakeshack.com/2019/05/31/were-proud-to-show-our-true-colors/)  Following the success of last year's Pride Month promotion, Shake Shake is once again serving up its tasty Pride Shake for Pride Month. Studded with rainbow sprinkles just like the Pride flag, this new drink celebrates the LGBTQ community. Shake Shack's Pride Shake is essentially a cake batter shake topped with rainbow glitter sprinkles. The shake will also be served alongside the chain's 2019 Pride capsule collection, which includes items like a rainbow burger cap, BOMBAS Pride socks, a rainbow-striped crop top, and a ISLYNYC Burger Chain necklace. All proceeds from our retail collection will be donated to the Trevor Project with the company pledging to donate a total of $25,000 to support the organization's effort to support LGBTQ youth in crisis. Image Credit: *Shake Shack.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 32% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Related on Trend Hunter - [Celebratory Voguing Ads](https://www.trendhunter.com/trends/lifes-a-ball.md) - [Pride Month Pizzas](https://www.trendhunter.com/trends/pride-month-pizzas.md) - [Charitable LGBTQ Makeup Collections](https://www.trendhunter.com/trends/live-in-color.md) - [Pride Month Botanical Ciders](https://www.trendhunter.com/trends/lover-boi.md) - [Male Nail Polish Ambassadors](https://www.trendhunter.com/trends/male-ambassador.md) - [Charitable Pride Month Puddings](https://www.trendhunter.com/trends/pride-pudding.md) - [Pride Month-Celebrating Salads](https://www.trendhunter.com/trends/just-proud-salad.md) - [Pride Month Seltzer Collections](https://www.trendhunter.com/trends/all-for-love.md) - [Pride Statement Tees](https://www.trendhunter.com/trends/pride-statement-tees.md)