# Co-Branded Cause Apparel Alexander Wang x Trojan Celebrates Pride Month Fashion & Health By Kalin Ned | Published 2018-06-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-month-fashion References: [hypebeast](https://hypebeast.com/2018/6/alexander-wang-trojan-protect-your-wang-capsule-collection) & [instagram](https://www.instagram.com/alexanderwangny/) This year, designer Alexander Wang shows support for the [LGBTQ](https://www.trendhunter.com/trends/willy-chavarria-2)+ community through a minimalist and statement-boasting Pride Month fashion collection. The offerings include a bandana, a t-shirt, a hat and socks. In the spirit of support and celebration of inclusivity, part of the proceeds will be donated to the [LGBT Center](https://www.trendhunter.com/trends/popcorn-shed-pride-month) of New York. However, the awareness-driven collection does not limit itself with stylish clothing. The designer partners up for the second time with [Trojan Condoms](https://www.trendhunter.com/trends/trojan-bareskin-raw) to strengthen the message of safe sex and advocate "for inclusive sexual health programs." In conjunction with the Pride Month fashion collection, the collaboration produces a line of cobranded condoms. With the clever slogan of "Protect your Wang," the Alexander Wang x Trojan Condoms collab is bound to inspire and motivate. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Co-branded Cause Apparel:** Opportunity to collaborate with a cause or organization for a fashion line that promotes inclusivity and donates proceeds to a related charity or organization. - **Inclusive Sexual Health Programs:** Opportunity to create innovative marketing campaigns and products that promote safe sex and support inclusive sexual health programs. - **Celebrity Collaborations for a Cause:** Opportunity to partner with celebrities or designers to promote a social cause or organization through co-branded fashion and merchandise. ### Industries Being Reshaped - **Fashion:** Fashion industry could collaborate with organizations and create co-branded products promoting inclusivity and donating proceeds to related charities. - **Healthcare:** Opportunity to create innovative marketing campaigns and products that promote safe sex and support inclusive sexual health programs. - **Charity:** Charitable organizations can partner with fashion designers to create co-branded merchandise that promotes their message and donates a portion of the proceeds to their cause. ## Related on Trend Hunter - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Condom Brand Bundles](https://www.trendhunter.com/trends/condom-brand1.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md)