# Pride-Celebrating Designer Purses Balenciaga’s Rainbow Bag Celebrates Pride Month 2019 By Ell Smith | Published 2019-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pride-month-2019 References: [hypebae](https://hypebae.com/2019/5/balenciaga-ville-xs-rainbow-stripe-bag) & [matchesfashion](https://www.matchesfashion.com/intl/products/Balenciaga-Ville-XS-rainbow-stripe-leather-cross-body-bag-1277184?qxjkl=tsid:55509|cgn:9ieob0c66Uo&c3ch=LinkShare&c3nid=9ieob0c66Uo&utm_source=linkshare&utm_medium=affiliation&utm_campaign=au&utm_content=9ieob0c66Uo&rffrid=aff.linkshare.3271293.39265) Pride month 2019 is just around the corner, and designers like [Balenciaga](https://www.trendhunter.com/trends/march-packable-tote-bag) are opting to show support through releasing a [rainbow-clad bag](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra) that's as luxurious as it is colorful. This item has been adorned with the pride flag's motifs in an effort to celebrate the [LGBTQIA](https://www.trendhunter.com/trends/pride-eyeshadow-vault)+ community. The exterior of the purse features violet, red, yellow, green, blue and orange stripes, while the interior features a small pocket to hold one's smaller items. This bag serves as the perfect crossbody to add to one's rotation. Both high-end yet vibrant, this bag's aesthetic is equal parts youthful and luxurious, appealing to the younger fashion-forward crowd that can afford the finer things in life. Image Credit: MATCHESFASHION ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Pride-celebrating Designer Fashion:** Fashion designers are celebrating Pride Month 2019 with new rainbow-clad pieces, presenting an innovation opportunity for more fashion brands to embrace inclusivity and promote diversity through their designs. - **Luxury Rainbow Accessories:** As Balenciaga releases its colorful Pride Bag, there's an opportunity for other luxury brands to create innovative Pride-themed accessories, reflecting the growing demand for fashion products that support social causes. - **Cross-body Bags for the Fashion-forward:** Balenciaga's rainbow bag appeals to a younger fashion-forward audience that can afford high-end items and accessories, but there's an opportunity for brands to create more cross-body bags that blend luxury with functionality. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry has a massive opportunity to celebrate Pride Month 2019 with more rainbow-themed collections that reflect the diversity of LGBTQIA+ communities and promote inclusivity through style. - **LGBTQIA+ Brands and Businesses:** As more brands and businesses support Pride Month events and initiatives, there's an opportunity for LGBTQIA+ entrepreneurs and designers to create innovative products that cater to this community's demands for unique and stylish goods. - **Luxury Retail and Accessories:** As Balenciaga's Pride Bag demonstrates, luxury brands can create colorful and innovative accessories that appeal to the younger, fashion-forward crowd while also promoting social causes and ethical values. ## Related on Trend Hunter - [Pride-Celebrating Limited-Edition Carry-Ons](https://www.trendhunter.com/trends/limitededition-carryon.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride-Supporting Sleep Series](https://www.trendhunter.com/trends/rainbow-throw.md) - [Pride-Celebrating Controller Designs](https://www.trendhunter.com/trends/xbox.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md)