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# Burger Chain Pride Capsules
Shake Shack Debuts Pride Merch & a Limited Edition Milkshake

By Kalin Ned | Published 2019-06-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pride-merch
References: [hypebeast](https://hypebeast.com/2019/6/shake-shack-pride-shake-merch-release-info) & [shop.shakeshack](https://shop.shakeshack.com/category/pride-collection)

[Shake Shack](https://www.trendhunter.com/trends/pride-shake-1) is a beloved, New York City-based burger chain which, once again, debuts a special menu item and limited edition pride merch for the month of June. The quick-serve restaurant has become an influential entity in the American context and its extension in the LGBTQ+ environment has some positive implications.

In honor of Pride Month, Shake Shack is releasing a [special cake batter-based milkshake](https://www.trendhunter.com/trends/premium-shake) that is topped with "rainbow glitter sprinkles." In addition to this menu item, the burger chain is also debuting a slick collection of pride merch that includes a baseball cap, cropped and classic cut tees, an acrylic rainbow burger chain, and Bombas socks.

Aside from the milkshake and pride merch, Shake Shack will be making a donation of $25,000 USD to support the operation of The Trevor Project which is a not-for-profit that is focused on preventing suicide within the LGBTQ+ community.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 51% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Pride Marketing:** Opportunity for other businesses to create limited edition products and merchandise to celebrate Pride Month and support the LGBTQ+ community.
- **Corporate Social Responsibility:** Companies can follow Shake Shack's example and make donations to organizations that support causes aligned with their values.
- **Influencer Partnerships:** Collaborations between brands and LGBTQ+ influencers to promote and raise awareness for Pride-themed products and initiatives.

### Who This Affects Most

- **Food and Beverage:** Restaurants and food chains can create special menu items and promotions for Pride Month to attract customers and show support for the LGBTQ+ community.
- **Fashion and Apparel:** Brands can design and release pride-themed merchandise, like tees, hats, and accessories, to engage with the LGBTQ+ market and tap into the growing demand for inclusive fashion.
- **Nonprofit and Charity:** Organizations focused on LGBTQ+ rights and mental health, like The Trevor Project, can benefit from partnerships with businesses that donate a portion of their proceeds to support these causes.

## Related on Trend Hunter

- [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md)
- [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md)
- [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md)
- [Peachy Pride Month Shakes](https://www.trendhunter.com/trends/peachy-passion-pride-shake.md)
- [Charitable Pride Month Burgers](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition.md)
- [Celebratory Pride Month Burgers](https://www.trendhunter.com/trends/pride-whopper.md)
- [QSR Brand Holiday Ornaments](https://www.trendhunter.com/trends/shake-shack-holiday-merch.md)
- [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md)
- [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md)