# Pride Flatform Sandals Teva x Tegan and Sara Launch a Colorful 'Universal Pride Flatfrom Sandal' By Grace Mahas | Published 2019-06-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-flatform-sandals References: [rollingstone](https://www.rollingstone.com/culture/culture-news/best-2019-pride-collections-fashion-merch-844312/) & [shop.nordstrom](https://shop.nordstrom.com/s/teva-universal-pride-flatform-sandal-women/5224882?siteid=tv2R4u9rImY-L_Nt6e9EZ7GocV_P6gZKuQ&origin=category-personalizedsort&breadcrumb=Home/Brands/Teva/Women&color=multi) Musicians Tegan and Sara have partnered with reputable sandal company Teva to launch the limited-edition 'Universal Pride Flatfrom Sandal.' The unisex shoe is made from textiles and synthetic lining and features a 2.5-inch platform with adjustable straps. Teva will donate $15 from each Universal Pride Flatfrom Sandal sold (up to $30,000) to the Teagan and Sara Foundation for an LGBTQ youth summer camp scholarship. The musicians stated in a press release “We got our first pair of Teva sandals when we were 16 and this rainbow Flatform collab is like full circle LGBTQ+ Pride validation. Teva’s generous support for our foundation will allow us to help even more LGBTQ+ youth." Tegan and Sara have long been advocates for the LBGTQ community and their foundation is a worthwhile way to give back to the community. Image Credit: Teva ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 62% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Limited-edition Collaborations:** Brands partnering with musicians or artists to launch exclusive products, creating a unique selling proposition. - **Supporting LGBTQ+ Causes:** Brands aligning with LGBTQ+ organizations and initiatives to demonstrate inclusivity and support. - **Donation-driven Marketing:** Brands donating a portion of sales to charitable causes, creating a positive brand image and driving consumer engagement. ### Who This Affects Most - **Footwear:** Opportunity for shoe companies to collaborate with musicians or artists, creating limited-edition products that appeal to niche markets. - **Fashion Apparel:** Opportunity for clothing brands to support LGBTQ+ causes through collaborations and donations, driving brand loyalty and positive brand perception. - **Nonprofit Organizations:** Opportunity for nonprofit organizations to partner with brands for exclusive product launches, leveraging the brand's audience and generating funds for their initiatives. ## Related on Trend Hunter - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Collaborative Archival Footwear Designs](https://www.trendhunter.com/trends/archival-footwear-design.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Unique Platform-Style Sandals](https://www.trendhunter.com/trends/platformstyle-sandals.md) - [Dynamic Neutral-Toned Footwear](https://www.trendhunter.com/trends/sanuk-1.md) - [Platform Statement Shoes](https://www.trendhunter.com/trends/8inch-flipflops.md) - [Australian Boot Pride Weddings](https://www.trendhunter.com/trends/2150-rainbow-boot.md) - [Limited-Edition Beach Sandals](https://www.trendhunter.com/trends/reef-x-ebony-beach-club.md) - [Inclusivity-Promoting Four-Piece Bracelet Sets](https://www.trendhunter.com/trends/fourpiece-bracelet-set.md)