# Social Media Pride Filters Facebook is Supporting the LGBTQ+ Community With Artistic Filters By Mishal Omar | Published 2017-06-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/pride-filters References: [thenextweb](https://thenextweb.com/facebook/2017/06/05/1051605/) & [cnet](https://www.cnet.com/news/facebook-adds-rainbow-reactions-and-more-for-pride-month/) This year's Pride month has seen many brands incorporating [LGBTQ+ friendly designs and promotions](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) into their business models, and [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) is the latest to do this with its Pride filters. The social media giant's recently launched Facebook stories now features a variety of filters that were designed to celebrate the LGBTQ+ community. Most of these features incorporate the community's rainbow symbol in some way, offering everything from a simple rainbow flag to rainbow unicorn AR filters. The brand is also offering "reactions" that incorporate this pride theme, and is giving users the option to include a rainbow flag in their profile pictures to celebrate the month. Facebook's involvement in supporting the LGBTQ+ community ensures that the brand is able to keep pace with important social causes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Why This Trend Is Growing - **LGBTQ+ Inclusivity:** Opportunity for brands to incorporate LGBTQ+ friendly designs and promotions into their business models to support and engage with the community. - **Artistic Filters:** Growing trend of incorporating artistic filters in social media platforms, providing users with creative ways to express themselves and engage with their audience. - **Social Cause Alignment:** Increasing importance of brands aligning with and supporting important social causes to maintain relevance and connection with their target audience. ### Industries Being Reshaped - **Social Media:** Opportunity for social media platforms to enhance user experience by offering creative filters and features that allow users to show support for various causes. - **Marketing and Advertising:** Brands can leverage LGBTQ+ inclusivity as a marketing strategy to connect with diverse audiences and build brand loyalty. - **Digital Design:** Growing demand for creative and inclusive designs in digital platforms, creating opportunities for designers to create artistic filters and visuals that resonate with different communities. ## Related on Trend Hunter - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Pride-Celebrating Controller Designs](https://www.trendhunter.com/trends/xbox.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md)