# Pride Eyeshadow Launches Mac Launches 40 Shades of Pride Eyeshadow Vault By Lima Kalim | Published 2024-06-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-eyeshadow-vault References: [maccosmetics](http://maccosmetics.ca/product/13840/126319/products/makeup/eyes/eyeshadow/40-shades-of-pride-eye-shadow-vault)  In honor of Pride Month and MAC's 40th anniversary, MAC has launched the '40 Shades of Pride Eyeshadow Vault'. The eyeshadow palette is a limited-edition rainbow-puffed and includes 40 best-selling shades from the past four decades. The palette colors include a mix of metallic, sparkle, satin, shimmer, and matte shades in a rainbow inside of a puffed palette case. The eyeshadows are long-wear, no-crease, safe for contact lens wearers, and ophthalmologist-tested. The palette retails for $200 on the MAC website. 100% of the proceeds from the 40 Shades of Pride Eyeshadow Vault will go to Viva Glam, MAC's philanthropic program. The program supports the LGBTQIA+ charities such as [It Gets Better](https://www.trendhunter.com/trends/limitededition-pride-collection), [The Trevor Project](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection), and the [Los Angeles LGBT Center](https://www.trendhunter.com/trends/2025-pride-campaign). Image Credit: MAC ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 82% | Activity: 84% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Pride-themed Cosmetics:** Cosmetic brands are creating exclusive Pride-themed products to both celebrate and support LGBTQIA+ communities. - **Philanthropic Beauty Initiatives:** Beauty brands are increasingly integrating charitable components into their product launches to drive social impact. - **Limited-edition Makeup Collections:** The rise of limited-edition makeup collections is drawing consumer interest through exclusive, time-sensitive offerings. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry is expanding its portfolio with inclusive and purpose-driven product launches. - **Social Impact and Philanthropy:** Organizations are leveraging their influence to support social causes, blending corporate responsibility with brand loyalty. - **Retail and E-commerce:** Retailers are leveraging limited-edition product drops to create urgency and exclusivity, driving e-commerce sales. ## Related on Trend Hunter - [Disney-Inspired Eye Shadows](https://www.trendhunter.com/trends/mac-partnered-with-disney.md) - [Vibrant Pride Month Makeup](https://www.trendhunter.com/trends/beam-bright-rainbow-highlighter.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Rainbow Skincare Sets](https://www.trendhunter.com/trends/bloom-with-pride.md) - [Pride Month Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-pride-limited-edition-collection.md) - [Accessible Pride Month Fashions](https://www.trendhunter.com/trends/primark-2026-pride-collection.md) - [Multi-Use Matte Cosmetics](https://www.trendhunter.com/trends/multisculpt-matte.md)