# Pride-Honoring Smartwatch Straps The New Apple Watch Pride Edition Sport Bands are Celebratory By Michael Hemsworth | Published 2020-05-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-edition-sport-bands References: [hypebeast](https://hypebeast.com/2020/5/apple-watch-pride-edition-sport-bands-nike-release) & [apple](https://www.apple.com/shop/watch/bands) Two new [Apple Watch](https://www.trendhunter.com/trends/2024-pride-collection) Pride Edition Sport Bands have been unveiled this month to celebrate the upcoming Pride celebrations that will be virtual for the first time ever in response to the COVID-19 pandemic. The straps come in two styles including the all-new Apple Watch Nike Pride Edition Sport Band, which boasts a white design with rainbow-colored accents in the vent holes across the surface. The other band also puts a focus on a sporty aesthetic and makes both straps suited for all-day wear. The Apple Watch Pride Edition Sport Bands have been announced alongside [new matching Pride Watch faces](https://www.trendhunter.com/trends/apple-watch-product-line) that will be available for users as part of the watchOS 6.2.5 update. The bands are priced between $40 and $49, and are available now for purchase. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 56% | Activity: 55% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Virtual Pride Celebrations:** Opportunities to develop innovative virtual experiences and platforms for future Pride celebrations that could be coupled with brands and sponsorships. - **Rainbow-themed Wearables:** Potential for wearable technology to celebrate diversity and inclusion through the production of clothing and accessories that feature rainbow-colored designs during Pride month. - **Limited Edition Fashion Accessories:** Opportunities to produce creative fashion accessories with a limited edition for special occasions like cultural events that mark diversity and inclusion aspects. ### Where This Applies - **Technology:** Creation of interactive virtual reality content featuring the celebration of diversity and inclusion at events like cultural festivals through devices like smartphones and tablets. - **Fashion:** Collaborative opportunities between fashion brands and cultural events (that mark diversity and inclusion aspects) to produce and promote limited-edition fashion accessories. - **Sports and Fitness:** Opportunities for sports businesses to participate and sponsor cultural events to promote diversity and inclusion, leveraging the design of sports products that feature rainbow-themed or similar designs. ## Related on Trend Hunter - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Sci-Fi 80s Smartwatch Straps](https://www.trendhunter.com/trends/mobyfox-x-stranger-things.md) - [Premium Smartwatch Bands](https://www.trendhunter.com/trends/premium-smartwatch-bands.md) - [Sleek Watch Bands](https://www.trendhunter.com/trends/stainless-steel-apple.md) - [Pastel-Hued Tech Accessories](https://www.trendhunter.com/trends/new-apple-accessories.md) - [Durable Glowing Smartwatch Straps](https://www.trendhunter.com/trends/stratos-band-icy-blue-glow-edition.md)