# Vibrant Rainbow-Themed Apparel 2(X)IST’s Pride Collection for 2019 Gives Back to LGBTQ+ Community By Grace Mahas | Published 2019-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pride-collection-for-2019 References: [pridesource](https://pridesource.com/article/the-frivolist-6-loud-and-proud-pride-accessories-to-pride-up-your-pride-lewk/) & [2xist](https://2xist.com/collections/the-pride-collection) 2(X)IST’s Pride collection for 2019 is perfect for anyone wanting to celebrate pride while giving back to the LGBTQ+ community. The company, founded in 1991 by Gregory Sovell, is based in New York City and is known for its exuberant Pride apparel. The Pride collection for 2019 features undies, swim, tanks, shorts, and joggers. The collection has a sporty vibe and features the bright colors of the Pride flag. The apparel is made with comfortable and breathable fabric, which makes this line perfect for Pride celebrations and all year long. For every purchase made in June, 2(X)IST will also donate $1 to either The Audre Lorde Project, TGI Justice Project, or [Montana Two-Spirit Society](https://www.trendhunter.com/trends/functional-fragrance-collection). These charities work to support the development of diverse communities across America. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Pride Apparel:** Opportunity for businesses to create vibrant rainbow-themed apparel lines that support the LGBTQ+ community and celebrate pride. - **Sporty Pride Fashion:** Disruptive innovation opportunity for companies to design and produce sporty Pride-themed clothing that combines style and comfort. - **Charitable Fashion:** Emerging trend of fashion companies partnering with charitable organizations, creating opportunities to support social causes through apparel sales. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to create Pride-themed collections that appeal to the LGBTQ+ community and promote inclusivity. - **Charitable Organizations:** Opportunity for charitable organizations to collaborate with fashion brands and leverage apparel sales to raise funds for their causes. - **Retail:** Retailers have the opportunity to stock and promote Pride-themed apparel collections, catering to customers' demand for inclusive fashion and supporting social causes. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)