# Pride-Themed Clothing Capsules Mavi Announced the Release of Its First Ever Pride Collection By Grace Mahas | Published 2021-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pride-collection-1 References: [ca.mavi](https://ca.mavi.com/pages/pride) [Mavi](https://www.trendhunter.com/trends/versatile-cargo-pants), the Turkish jean brand beloved for its high-quality and well-fitted denim, recently debuted its first-ever [Pride Collection](https://www.trendhunter.com/trends/limitededition-pride-collection). Mavi has "a brand identity deeply rooted in diversity, individuality, and inclusivity," and its new series embraces these values. Dubbed 'All for Love,' the gender-fluid capsule pays homage to love and unity and consists of two 'All Love' denim jackets (in both a vintage wash and a light bleach wash); a 'Love First' oversize crop tee; an oversized Pride crew tee; an 'All For Love' denim tote; a Pride bandana and scrunchie; and 'All Love' socks. In addition, 100% of net proceeds sold from the collection from June - August 2021 will go towards two LGBTQI charitable organizations, [Ali Forney Center](https://www.trendhunter.com/trends/2025-pride-campaign) and Egale Canada. Image Credit: Mavi ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 17% | Activity: 6% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Gender-fluid Clothing:** There is a demand for gender-fluid clothing and companies can innovate by creating more inclusive clothing lines for all individuals. - **Philanthropic Collaborations:** Collaborations with charitable organizations can help companies promote their brands while contributing to meaningful causes. - **Inclusive Fashion Advertising:** Advertising that promotes diverse representation in fashion can attract and engage a wider audience. ### Who This Affects Most - **Fashion:** Fashion companies can innovate by creating more gender-fluid and inclusive clothing lines that promote diversity and inclusivity. - **Charitable Organizations:** Charitable organizations can collaborate with fashion brands to raise awareness and funds for important causes. - **Marketing and Advertising:** Marketing and advertising industries can help promote awareness and acceptance of diversity and inclusion through fashion advertising. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Adorable Pride-Celebrating Beauty Sets](https://www.trendhunter.com/trends/limitededition-pride-collection.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md)