# Pride Clothing Collections Adidas Has Launched a Clothing Collection Celebrating LGBTQ Communities By Mishal Omar | Published 2016-05-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pride-clothing References: [hypebeast](http://hypebeast.com/2016/5/adidas-originals-2016-fall-winter-superstar-80s-pride-sneaker-pack) & [highsnobiety](http://www.highsnobiety.com/2016/05/30/adidas-originals-pride-pack-2016/) In honor of June's [LGBTQ](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection) history month, sport design company [Adidas](https://www.trendhunter.com/trends/pet-accessories-collection) has launched a pride clothing collection that will celebrate LGBTQ communities. Entitled the 'Pride Pack,' the pride clothing collection comes in a variety of options including hats, t-shirts, track pants, backpacks and two different styles of shoes. The clothing is vibrant while also maintaining the similar styles that Adidas adopts in most of its sports-related clothing. Each item has either a black or white backdrop with a splash of rainbow colors which represents the LGBTQ rainbow flag. The collection helps put Adidas on the right side of history by celebrating diversity and makes a statement to help denounce recent policy decisions that negatively affect many people within various LGBTQ communities in the United States. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Pride Clothing Collections:** Companies are launching clothing collections to celebrate LGBTQ communities and promote diversity. - **Vibrant LGBTQ Designs:** Brands are incorporating vibrant rainbow designs into their clothing collections as a symbol of support for the LGBTQ community. - **Socially Conscious Activewear:** Sportswear companies are creating clothing lines that make a statement by advocating for social causes like LGBTQ rights. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can capitalize on the growing demand for Pride clothing collections to appeal to the LGBTQ community and promote inclusivity. - **Sportswear:** Sportswear companies have an opportunity to disrupt the industry by incorporating vibrant LGBTQ designs into their collections and supporting social causes. - **Social Impact:** The social impact sector can leverage the popularity of Pride clothing collections to raise awareness and funds for LGBTQ organizations. ## Related on Trend Hunter - [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md)