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# Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers

By Laura McQuarrie | Published 2020-06-23 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/pride-celebrations
References: [adweek](https://www.adweek.com/digital/tiktok-kicks-off-mypride-weeklong-celebration/) & [newsroom.tiktok](https://newsroom.tiktok.com/en-us/mypride-celebrating-authenticity-and-inclusivity)

Pride celebrations are going digital in 2020 and [TikTok](https://www.trendhunter.com/trends/api-trailblazers-program) is uniting the LGBTQ+ community on its platform with its own festivities. #MyPride is a weeklong celebration and in collaboration with FLAUNT, TikTok is highlighting 25 TikTok Trailblazers, a group of up-and-coming creators on the platform who define "what it means to embrace self-pride and live their lives to the fullest." These content creators range from musicians to athletes, each of which has been nominated by a fellow creator to recognize their positive impact.

As part of #MyPride, TikTok will be featuring special livestreams co-hosted by TikTok Trailblazers and special guests. For the virtual celebrations, there are also [new creative effects](https://www.trendhunter.com/trends/apple-2025-pride-collection) to explore like Rainbow Eyeshadow and the Pride Flag Cape. TikTok is also donating $3 million to [LGBTQ+ organizations](https://www.trendhunter.com/trends/pflag-canada).

Image Credit: TikTok

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 61% | Activity: 52% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Digital Pride Celebrations:** Opportunity to create virtual experiences and events that unite and celebrate the LGBTQ+ community.
- **Social Media Collaborations:** Collaborating with social media platforms like TikTok to reach and engage with a diverse audience.
- **Inclusive Brand Partnerships:** Opportunity for brands to partner with LGBTQ+ content creators to promote inclusivity and support social causes.

### Where This Applies

- **Entertainment:** Developing innovative digital experiences and content that cater to the LGBTQ+ community and promote diversity.
- **Technology:** Creating new features and effects on social media platforms to enhance virtual celebrations and engagement.
- **Nonprofit and Philanthropy:** Collaborating with social media platforms and brands to maximize impact and funding for LGBTQ+ organizations.

## Related on Trend Hunter

- [App-Based Culture Initiatives](https://www.trendhunter.com/trends/api-trailblazers-program.md)
- [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md)
- [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md)
- [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md)
- [In-Game Pride Month Events](https://www.trendhunter.com/trends/league-of-legends-pride.md)
- [Pride-Themed Acne Treatments](https://www.trendhunter.com/trends/acne-healing-dots.md)
- [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)
- [LGBTQ Artist Candy Packs](https://www.trendhunter.com/trends/skittles-pride.md)
- [TikTok Film Premiere Partnerships](https://www.trendhunter.com/trends/tiff-2022.md)