# Burger-Themed Pride Capsules Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink By Kalin Ned | Published 2018-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pride-capsule References: [designtaxi](http://designtaxi.com/news/399952/Shake-Shack-Debuts-Rainbow-Sprinkles-Shake-And-Striking-Clothes-For-Pride-Month/) & [shop.shakeshack](https://shop.shakeshack.com/category/pride-collection?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) After the release of its sustainable sneakers, fast food restaurant [Shake Shack](https://www.trendhunter.com/trends/pride-shake-1) is launching a Pride capsule that celebrates the [LGBTQ+](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade) community. The offering has been created in conjunction with brands that embrace ecological sustainability and social responsibility. With playful and cheerful rainbow motifs, the Pride capsule boasts a range of t-shirts, accessories and towels. The products feature a multi-colored version of Shake Shack's logo that creates a strong contrast on the black background. Proceeds from the burger-themed merchandise will go toward The Trevor Project — a not-for-profit organization that supports LGBTQ+ youth. Alongside the limited-edition Pride capsule, Shake Shack is sharing a new beverage, dubbed 'Pride Shake.' The treat is a strawberry ice cream and lemonade mix that is topped with whipped cream and rainbow sprinkles. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 75% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Pride Merchandise:** Opportunity for brands to create eco-friendly and socially responsible merchandise that supports the LGBTQ+ community. - **Limited-edition Capsules:** Brands can release exclusive capsule collections to celebrate special occasions and support charitable causes. - **Rainbow Food and Beverages:** Innovative idea to create colorful food and drink options that promote inclusivity and support LGBTQ+ initiatives. ### Sectors Adopting This - **Fast Food and Restaurants:** Fast food chains can collaborate with LGBTQ+ organizations to create limited-edition merchandise and menu items. - **Fashion and Apparel:** Fashion brands can design sustainable and stylish clothing collections to celebrate Pride and support LGBTQ+ causes. - **Charitable Organizations:** Non-profit organizations can partner with brands to create unique merchandise and raise funds for LGBTQ+ initiatives. ## Related on Trend Hunter - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md) - [Chromatic Pride Month Milkshakes](https://www.trendhunter.com/trends/rainbow-shake.md) - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [Peachy Pride Month Shakes](https://www.trendhunter.com/trends/peachy-passion-pride-shake.md) - [Charitable Pride Month Burgers](https://www.trendhunter.com/trends/brooklyn-stonewall-inn-edition.md) - [Celebratory Pride Month Burgers](https://www.trendhunter.com/trends/pride-whopper.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [QSR Brand Holiday Ornaments](https://www.trendhunter.com/trends/shake-shack-holiday-merch.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md)