# LGBTQ Youth-Benefiting Doughnuts Voodoo Doughnut's Pride Bar Doughnut Supports It Gets Better By Katherine Pendrill | Published 2024-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pride-bar-doughnut References: [qsrmagazine](https://www.qsrmagazine.com/news/voodoo-doughnut-brings-back-pride-bar-doughnut-for-june/)  Pride Month starts today and [Voodoo Doughnut](https://www.trendhunter.com/trends/10-pink-raised-glazed-dozen) is marking the occasion with its fan-favorite [Pride Bar](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride) Doughnut. Created as part of the brand's ongoing partnership with [It Gets Better](https://www.trendhunter.com/trends/limitededition-pride-collection), the Pride Bar Doughnut is a tasty creation that supports a great cause. The doughnut consists of a bar-shaped donut filled with a rich Bavarian cream and topped with Voonilla frosting along with a spectrum of rainbow hearts. The limited edition doughnut will be available from June 1 through June 30, 2024, and a portion of the proceeds from each doughnut sold will go to It Gets Better, a non-profit organization that aims to uplift, empower, and connect LGBTQ+ youth from around the world. As Chris Schultz, Voodoo Doughnut CEO, said in a recent release, "We’re excited to bring back the Pride Bar and help amplify the impactful mission of It Gets Better and support LGBTQ+ youth." Image Credit: Voodoo Doughnut ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 69% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cause-marketing Campaigns:** Brands are increasingly aligning with social causes to appeal to socially conscious consumers and build stronger community connections. - **Limited-edition Products:** Offering time-sensitive items can create a sense of urgency and exclusivity, driving higher sales and brand engagement. - **LGBTQ+ Support Initiatives:** Companies partnering with LGBTQ+ organizations are helping foster inclusivity and support for marginalized communities. ### Industries Being Reshaped - **Food and Beverage:** Innovative culinary offerings that support social causes can attract ethically minded consumers and enhance brand loyalty. - **Non-profit Partnerships:** Collaborations between businesses and non-profit organizations can amplify message outreach and impact, benefiting both parties. - **Retail Marketing:** Unique marketing strategies that leverage limited-time products can effectively boost sales and customer engagement. ## Related on Trend Hunter - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Colorful Pride Month Cakes](https://www.trendhunter.com/trends/limitededition-pride-cake.md) - [Celebratory Pink-Hued Donuts](https://www.trendhunter.com/trends/10-pink-raised-glazed-dozen.md) - [Socially Supportive Juneteenth Treats](https://www.trendhunter.com/trends/sprinkle-cakes-for-juneteenth.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md) - [Handcrafted Summertime Donut Ranges](https://www.trendhunter.com/trends/summer-haze-half-dozen.md) - [Over-the-Top Pride Desserts](https://www.trendhunter.com/trends/pride-dessert.md) - [Pride Month-Honoring Treats](https://www.trendhunter.com/trends/hayu-pride-cookie.md) - [Prideful Sprinkle-Topped Shakes](https://www.trendhunter.com/trends/pride-shake-1.md)