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# Minimalist-Accented Pride Apparel
Levi's Summer 2019 Capsule is Incredibly Chic and Charitable

By Kalin Ned | Published 2019-05-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pride-apparel
References: [highsnobiety](https://www.highsnobiety.com/p/levis-pride-2019-collection/) & [levi](https://www.levi.com/GB/en_GB/pride-collection/c/levi_men_collections_pride?clickid=VLewOgyzPxyJUjm0GBQcExbTUkl3Sww5Q0qBXU0&irgwc=1&camp=IR_10078_366459)

For its Summer 2019 installment of pride apparel, [Levi's](https://www.trendhunter.com/trends/levis-and-jjjjound) focuses on a playfully sophisticated aesthetic. The company engages with minimalism and juxtaposes it with a rainbow array of colors. For one, the iconic denim company reinterprets its own logo in chromatically intense ways for its celebratory [LGBTQ+](https://www.trendhunter.com/trends/high-on-pride-campaign) collection. Moreover, the pride apparel range also contains some timeless designs that are boldly elevated through the conscious infusion of elements. A great instance of this is the white denim jacket that boasts a rainbow-colored thread and features a rainbow embroidery underneath the color.

In addition, for its Summer 2019 pride apparel collection, Levi's partners with [OutRight Action International](https://www.trendhunter.com/trends/xbox). A 100% of the proceeds from the Levi's launch will go toward supporting the campaigns of this organization which advocates for LGBTQ+ rights.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 47% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Sophisticated Pride Apparel:** Opportunity to create pride apparel with a playfully sophisticated aesthetic, combining minimalism with vibrant colors.
- **Iconic Logo Redesign:** Disruptive innovation opportunity to reinterpret brand logos in chromatically intense ways.
- **Conscious Infusion:** Incorporate elements into timeless designs to elevate and create bold statements.

### Industries Being Reshaped

- **Fashion Industry:** Opportunity for fashion companies to create pride apparel with a sophisticated and chic aesthetic.
- **Nonprofit Organizations:** Nonprofit organizations advocating for LGBTQ+ rights can partner with fashion brands to support their campaigns.
- **Textile Industry:** Incorporating rainbow-colored threads and embroidery in garments opens up new possibilities for the textile industry.

## Related on Trend Hunter

- [Denim Pride Collections](https://www.trendhunter.com/trends/rainbow-rodeo.md)
- [Expansive Pride Month Initiatives](https://www.trendhunter.com/trends/primark-pride-collection.md)
- [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md)
- [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md)
- [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md)
- [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md)
- [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md)
- [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md)
- [Pride Month T-Shirt Lines](https://www.trendhunter.com/trends/amnesty-international-canada.md)