# Inclusive Pride Sneakers Under Armour Released a Sleek Sneaker to Celebrate Pride 2019 By Grace Mahas | Published 2019-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pride-2019 References: [about.underarmour](https://about.underarmour.com/news/2019/05/pride-2019-product-collection) & [underarmour](https://www.underarmour.com/en-ca/mens-ua-hovr-slk-evo-x-pride-sportstyle-shoes/pid3022901-100) Pride 2019 is just around the corner, and brands have been releasing rainbow-colored products to help consumers celebrate in style. [Under Armour](https://www.trendhunter.com/trends/ua-echo) has done just that with the UA HOVR™ SLK EVO x Pride, a funky shoe with a modern tongue and removable insoles to help you perform your best. The sole of the shoe is rainbow-printed with swashes of color visible at the base. The shoe is available for all genders for $140 CDN. Under Armour proudly supports Athlete Ally, a foundation celebrating all athletes everywhere. The brand says: "No matter who you love, how you look, where you're from or what sport you play -- we stand behind all athletes, no exceptions". With this inclusive message, Under Armour is helping to make a welcoming atmosphere for all athletes. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Pride Products:** There are opportunities to create inclusive product lines that celebrate diversity and promote equality. - **Rainbow Colorways:** Brands can incorporate rainbow themes and colors into their products to support the LGBTQ+ community during Pride Month. - **Socially Conscious Branding:** Brands can appeal to consumers who value inclusivity by making diversity and acceptance a central part of their message and marketing strategy. ### Where This Applies - **Sportswear:** Sportswear brands can use inclusive messaging and Pride-themed colorways to appeal to LGBTQ+ athletes and supporters. - **Fashion:** Fashion brands can create Pride collections with rainbow colorways and inclusive messaging to align with the values of the LGBTQ+ community. - **Retail:** Retailers can stock Pride-themed merchandise to support the LGBTQ+ community during Pride Month and promote a message of inclusivity and acceptance. ## Related on Trend Hunter - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Next-Gen Athletic Shoes](https://www.trendhunter.com/trends/ua-echo.md) - [Pride-Themed Performance Socks](https://www.trendhunter.com/trends/love-wins.md) - [Surf-Inspired Pride Collections](https://www.trendhunter.com/trends/vans-x-queer-surf.md) - [Pride Athletic Collections](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection.md) - [Collegiate Sneaker Campaigns](https://www.trendhunter.com/trends/sisterhood-in-style.md) - [Functional Everyday Footwear](https://www.trendhunter.com/trends/selection-of-versatile-shoes.md) - [Australian Boot Pride Weddings](https://www.trendhunter.com/trends/2150-rainbow-boot.md) - [Chromatic Queer Support Headphones](https://www.trendhunter.com/trends/skullcandy-crusher-evo-all-love-edition.md)