# Prickly Pear Hair Serums Pure Prickly Pear Oil by London Labs is a High-Powered Hair Serum By Rebecca Byers | Published 2018-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/prickly-pear-oil References: [libertylondon](http://www.libertylondon.com/uk/pure-prickly-pear-oil-30ml-000574542.html) & [thelondonlabs](https://thelondonlabs.com/product/pure-prickly-pear-oil/) Designed for a multitude of purposes including prepping the hair and rehabbing the scalp, [Pure Prickly](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection) Pear Oil by [London Labs](https://www.trendhunter.com/trends/watermelon-burst-eye-primer-serum) is a high-quality beauty serum featuring Vitamin E, Betelains, Phytosterols and Polyphenols. The cold-pressed formula is non-greasy and features 30kg of prickly pear oil in each bottle, wild-harvested at an altitude of upwards of 1,400-meters on South African grasslands. In addition to anti-ageing properties, Pure Prickly Pear Oil by London Labs promises to protect skin from external aggressors and reduce inflammation. Pure Prickly Pear Oil can be used as a [pre-wash treatment](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil), a protective balm or a styling product. London Labs is a haircare brand that self-describes its range of products as "skincare for hair." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-purpose Hair Serums:** The rise of multi-purpose hair serums that offer various benefits such as hair preparation, scalp rehabilitation, and protection from external aggressors. - **Cold-pressed Beauty Formulas:** The trend of using cold-pressed formulas in beauty products like hair serums to retain the maximum benefits of natural ingredients. - **Wild-harvested Ingredients:** The increasing preference for wild-harvested ingredients in hair serums, ensuring sustainable sourcing and unique properties. ### Where This Applies - **Haircare Industry:** Opportunity for the haircare industry to develop innovative products that combine haircare and skincare benefits, catering to evolving consumer needs. - **Natural Beauty Industry:** Disruptive innovation opportunity for the natural beauty industry by offering cold-pressed, wild-harvested hair serums with multiple benefits and sustainable sourcing. - **Personal Care Industry:** Potential for the personal care industry to create versatile hair serums that can be used in different ways, providing convenience and value for consumers. ## Related on Trend Hunter - [Waterless Hair Serums](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum.md) - [Avocado Oil Hair Serums](https://www.trendhunter.com/trends/avocado-oil-hair-serum.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [Nourishing Hair-Hydrating Oils](https://www.trendhunter.com/trends/kerastase.md) - [Lightweight Rescue Scalp Serums](https://www.trendhunter.com/trends/rescue-scalp-serum.md) - [Soothing Pre-Shower Scalp Oils](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil.md) - [Cactus-Derived Mucin Serums](https://www.trendhunter.com/trends/prickly-pear-peptide-mucin.md) - [Vegan Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oils.md) - [Highly Concentrated Oil Serums](https://www.trendhunter.com/trends/concentrated-oil-serum.md)