# Price-Marked Wine Label Launches Gallo Family Vineyards is Introducing Price-Focused Marketing By Michael Hemsworth | Published 2022-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pricemarked-wine-label References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/gallo-introduces-price-marked-labels-for-wine-25-04-2022/) & [gallofamily](https://www.gallofamily.com)  [Gallo Family Vineyards](https://www.trendhunter.com/trends/barefoot-zinfandel) has announced new price-marked wine labels that will start showing up on its best-selling wine varieties -- White Zinfandel and White Grenache -- starting next month in the UK. The new labels will proudly display the price point of £6.49 to help the wines stand out and also increase consistency across its line. The labels are a competitive update to make as we head into the warm weather months, which will likely increase demand for [fruit-forward wine varieties](https://www.trendhunter.com/trends/eisberg-grenache-ros). UK & Ireland Sales Director for Gallo Mark Stammers commented on the new price-marked wine labels saying, "With 85% of [rosé sold in the UK](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine) priced under £7, it’s important to highlight our approachable price-point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom line.” ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 14% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Price-marked Packaging:** Packaging products with visible price points for customers to see will be a disruptive trend across different beverage industries. - **Price-focused Marketing:** Industries such as retail and ecommerce will incorporate more price-focused marketing strategies, similar to what Gallo Family Vineyards has done. - **Fruit-forward Wine Varieties:** The demand for fruit-forward wine varieties is expected to rise during warm weather months, presenting an opportunity for innovation and expansion in the wine industry. ### Where This Applies - **Beverage Industry:** Price-marked packaging and price-focused marketing can help differentiate products in the highly competitive beverage industry. - **Retail Industry:** More retailers can benefit from adopting price-focused marketing strategies and offering price-marked packaging to appeal to budget-conscious consumers. - **Ecommerce Industry:** Ecommerce retailers can implement dynamic pricing and price-marked packaging to boost sales, particularly for products with seasonal demand. ## Related on Trend Hunter - [Accessible Californian Wines](https://www.trendhunter.com/trends/barefoot-zinfandel.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Playfully Branded Own-Label Wines](https://www.trendhunter.com/trends/private-label-wines.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Opulent Italian Rosés](https://www.trendhunter.com/trends/cupiolo.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md)