# Price-Slashed OLED TVs Sony Bravia 6 OLED TV Receives Price Cut By Adam Harrie | Written with AI assistance | Published 2026-09-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/price-slashed-oled-tvs References: [notebookcheck.net](https://www.notebookcheck.net/New-77-inch-Sony-Bravia-6-OLED-TV-already-800-off-in-Amazon-sale-as-fresh-LG-rival.1400094.0.html)  Sony's Bravia 6 OLED TV is a 77-inch 4K model announced in late August and priced at $2,198, about $800 below its original release price. It has four HDMI 2.1 ports, a maximum refresh rate of 120 Hz, and VRR support for PS5 and PC connectivity. Sony positions the Bravia 6 as a more affordable alternative to the Bravia 8 II and as a rival to LG's C6 and Samsung's S90H. The set uses Triluminos Pro for a wider color range and delivers deep OLED blacks, though it lacks peak brightness and the XR processor found in higher-end models. Google TV runs the smart platform, and the TV supports Dolby Vision across major streaming apps. A 65-inch model is discounted to about $1,700, $300 off its $2,000 launch MSRP, giving shoppers a lower-priced size option. For buyers seeking OLED contrast, modern HDMI connectivity, and broad streaming support, the Bravia 6 bundles those features into a more accessible package. Image Credit: Sony ## Trend Insights (Trend Hunter) - Score: 9.9/10 - Popularity: 100% | Activity: 100% | Freshness: 96% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Affordable OLED Expansion:** Premium display features are moving into lower price tiers, creating room for brands to redefine value in large-screen home entertainment. - **Gaming-ready Televisions:** High refresh rates, VRR support, and multiple HDMI 2.1 ports are turning TVs into central hubs for console and PC gaming experiences. - **Feature-tiered Premium Tvs:** Selective reductions in processing power or brightness allow manufacturers to build differentiated product lines without abandoning advanced visual quality. ### Sectors Adopting This - **Consumer Electronics:** Price compression in OLED hardware is reshaping competitive positioning across TV manufacturers and accelerating mainstream adoption. - **Home Entertainment:** Larger affordable screens with strong streaming support are changing how households evaluate cinematic viewing experiences at home. - **Gaming Hardware:** Televisions optimized for low-latency connectivity and variable refresh performance are broadening the ecosystem for immersive gameplay. ## Related on Trend Hunter - [True RGB Televisions](https://www.trendhunter.com/trends/true-RGB-televisions.md) - [Gaming-Friendly OLED TV Ranges](https://www.trendhunter.com/trends/samsung-2026-oled-tv-lineup.md) - [Ultra-Thin Wireless TVs](https://www.trendhunter.com/trends/oled-evo-w6.md) - [Ultra-Thin OLED TVs](https://www.trendhunter.com/trends/lg-w6-wallpaper-tv.md) - [Sports-Ready Mini-LED TVs](https://www.trendhunter.com/trends/hisense-2026-uled-miniled-tv.md) - [Retail-Ready Display Ranges](https://www.trendhunter.com/trends/sony-bravia-professional-displays-bzp-series.md) - [OLED Gaming Monitors](https://www.trendhunter.com/trends/UltraGear-OLED-32.md) - [Ultra-Bright OLED Monitors](https://www.trendhunter.com/trends/ultragear-gx7.md) - [Premium High-Definition Tvs](https://www.trendhunter.com/trends/micro-rgb.md)