# Emotionally Ethereal Campaigns Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter By Leslie Chen | Published 2011-08-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/prialt-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/prialt_see_the_person_through_the_pain_face) & [saatchihealth](http://www.saatchihealth.co.uk/) The Prialt ads tackle a serious issue with [stunning imagery and emotional words](https://www.trendhunter.com/trends/make-life-brighter). Featuring a girl who is drowning, the ads make you feel like you're struggling for breath as well. Created by advertising agency [Saatchi & Saatchi Health](https://www.trendhunter.com/trends/soglar), the Prialt ads capture the feeling of those who rely on certain medications for their well-being. This is definitely not an easy thing to go through and the ads capture the feeling well. Images like the ones from the Prialt ads provide a reminder that there is always a person behind every label. **Implications** - Consumers are looking for designs they can relate to. Artwork that features a deeper meaning allows shoppers to create an [emotional connection to certain images](https://www.trendhunter.com/trends/sos-songs-mental-unimed). In order to increase this level of attachment with customers, a company could develop more items like this. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising Campaigns:** Creating ads that evoke strong emotions can establish a deeper connection with customers. - **Visual Storytelling in Advertising:** Using stunning imagery and emotional words can effectively convey the message and engage the audience. - **Humanizing Brand Messaging:** Showing the human side of a brand through emotionally impactful campaigns can resonate with consumers. ### Where This Applies - **Advertising and Marketing:** Ad agencies and marketers can explore emotional advertising techniques to create impactful campaigns. - **Pharmaceuticals and Healthcare:** Companies in the healthcare industry can use emotional advertising to raise awareness for medication and its impact on patients' lives. - **Art and Design:** Art and design industries can leverage emotional storytelling to create visually captivating and meaningful artwork. ## Related on Trend Hunter - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Meaningful Relationship-Encouraging Campaigns](https://www.trendhunter.com/trends/iceberg-vodka.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [AI-Based Experiential Campaigns](https://www.trendhunter.com/trends/knowthesigns.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)